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Facebook, Ello and the new social media war?

With a reported 31,000 sign-ups per hour on Thursday 26th and a current growth rate of double that every day, Ello, a brand new social networking site has already made huge waves in the tech world. The question to ask now is – is this is biggest new hype or the biggest new thing? What…

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Sharing is caring!

As you might expect, being in the social media industry, means I often find my work filtering through into my personal life. It doesn’t help being a self admitting social geek but, I must admit, that I often find myself looking at the engagement and activity of my friends Facebook status’. Trying to find what…

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Facebook ups its feature offering with “save for later”

  There are multiple applications on the market under the “save for later” offering, be it Evernote where you can archive media pieces to read at your convenience or Chrome plugins such as Readability where you can bookmark websites and articles to view at a later date. In recent months the market seems to have…

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Facebook KNOWS where the party’s at!

Grab your glowsticks and other party paraphernalia as Facebook enhances events discovery with new tool, “Events for you”. Recently reported by Techcrunch, Facebook is optimising its events calendar tool. Not all users will have immediate access whilst the feature remains in its testing stages, but we will see a wider roll-out over the coming weeks. The…

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Facebook Emotions

What are the repercussions of Facebook’s emotional contagion study?

Facebook has come under scrutiny recently over the ethical implications of a study conducted on its user base back in January 2012. The study manipulated over 689,000 user’s news feeds through fixing the sentiment of the content visible in their newsfeed and assessing the effects through “emotional contagion”. The recent backlash does not question the…

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Has Facebook app advertising met its match?

Facebook App install advertisements are slowly becoming an old familiar in your app based news feed, carefully honed by Facebook’s famous targeting tools. Personally I can vouch for their effectiveness of targeting (unlike the time I got an email from Pinterest about “planning my big day” and links to wedding dress boards) having never really…

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Facebook brings back the ‘I’m a voter’ button

  As we come to round off a season of Indian, Columbia and, more closer to home, European elections, it’s clear that more of us are turning to digital channels not only to champion our political opinions but at the very least inspire action. With many warning against wasting your vote, if even voting at…

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audienceinsights

Facebook wants your data!

Want to learn more about your customers? You can with Facebook’s new ‘Audience Insights’ tool! Whilst the feature is currently only available in the US, UK marketers can expect to see a wider expansion in a few short months…  And we can’t wait to get our hands on it! “The more customer insights you have,…

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