Mystic Pete’s 2014 social media predictions

Mystic Pete’s 2014 social media predictions

After the hustle and bustle of Christmas and New Year is it customary to sit down and reflect on the past year *yawn* and then (once you have woken up from your sleep) think about the year ahead. It is safe to say the social media industry dramatically changed and grew in 2013, and 2014…

Read More
The social media battle continues

2014: The social media battle continues

There’s no use denying it. We are well and truly in the social media age. An amazing 89% of all web users are on social media networks, and active internet users tend to spend around 16 minutes of every hour they’re online using social media. Despite the unquestionable prevalence of social media, the networks are in a state of constant…

Read More
The year of Google+

2014: The year of Google+?

It’s that time of year when we dust off the crystal ball and try to predict and prepare for what 2014 holds for some of our favourite social networks. And here’s what Bakti expects to see this coming year! Facebook: I’ve seen A LOT of articles peppered around the net claiming that Facebook is in crisis…

Read More
Dear Social Santa…

Dear Social Santa…

Writing a Christmas letter to Santa is not as easy as it sounds and it really could take you a while. What happens if you have forgotten something? Will he be able to read your hand-writing? Is the address written correctly? There are just too many things to worry about. But my main worry would…

Read More
Last Hurrah To End Boost Your Facebook Likes

Last Hurrah To End 2013: Boost Your Facebook Likes

As the end of 2013 draws in, many brands are on a last minute drive to turbocharge their social media activity, capitalising in on the festive season to spark growth.  Christmas presents fantastic opportunities for creative campaigns and competitions, sure fire ways to drive new fans and followers. With this in mind, I thought I’d…

Read More
Give up thinking of Facebook as a free marketing channel. You need to invest in ads

Facebook jumps on the content bandwagon

Which social media site do you find is the best for breaking news? Twitter does tend to dominate this area, as it has that real-time analysis and opinion that other social networks cannot match. However, Facebook has updated its News Feed algorithm to get a piece of the action. Instead of ranking posts that you…

Read More
Twitter IPO stops blind social investing

Twitter IPO stops blind social investing

As most of us know, it’s been pretty hard to ignore, Twitter began trading in the New York Stock Exchange last week, November 7th, with an initial value of $26. Moving from being a private company into a public one has left people feeling divided about the topic. Some consider it a poor investment and…

Read More