Google Plus – where is the value?

After casting my eye on the infographic below there was one particular statement that caught my attention… Google+ pages appear in search results for 30% of brand terms searches for  brands with G+ pages (up 5% from Feb 2012) In a bid to do some quick and dirty bit of research into this theory, I…

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Three things you need to know about Facebook’s graph search

The big announcement from Facebook has dropped and it is all about DISCOVERY. The new graph search tool enables users to discover people and content based on their association with others in their ‘social graph’.  This latest development is undoubtedly a play to steal some of Google’s search thunder and create a new revenue stream. And…

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The shift to visual social media

Content marketing is on the lips of most Marketing Managers as we head into 2013. The growth of platforms such as Pinterest and Instagram are proof of the way that people are consuming content – shifting to rich engaging visual content. Our own client analysis shows that 4x more engagement was generated on Facebook when…

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Attention Community Managers!

Facebook have announced the launch of “Page Post Targeting Enhanced” for fan pages, an extension of the language and location targeting instigated in 2009. This is massive news for marketers and advertisers. Page admins can publish various posts to fans and change the crux of their messages to users based on what criteria they fall…

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7 brands and their Instagrams

With the high profile acquisition of Instagram by Facebook for $1bn there is a lot of speculation about Facebook’s plans for the photo editing/sharing mobile app. CNET and the Guardian’s coverage of the takeover are the most comprehensive CNET – Why Instagram just made the lives of Facebook’s IPO bankers a lot easier Guardian –…

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Three considerations before exploring social customer service

A few weeks ago Econsultancy reported that just 11% of retailers use social media channels to respond to customers; while 81% of businesses use the channels for marketing purposes. Pair this with the fact that 46% of consumers expect great customer service online, not to mention 78% of consumers as reported by Parature, believe social media will…

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Why you can’t ignore the young social customer

Lying low isn’t an easy thing for brands to do on social media, particularly when it comes to the young and socially savvy customer. According to a recent study by Sitel, 15% of 16-24 year-olds in the UK use social media as their preferred channel for resolving customer service issues; while 7% say that venting…

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Overview of the new Facebook timeline brand pages

Facebook has just launched the timeline for brand pages – expect alot of noise on this over the next few weeks.  The new design and functionality has created a completely new user experience and raises a number of questions to boot.  Here are some of the key things you need to know about the new…

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