Google+: how social media marketing could evolve

Google+ has really got the social media world excited. Twenty-five million users in 6 weeks, makes the growth of similar social networks like Facebook and Twitter look positively stunted in comparison. And the blogosphere is just as fired up – a quick Google blog search for Google+ returns more than 10 million results! When Google+…

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Social media training – vital lessons from history part 1

Those looking to ensure staff are equipped to represent their brand across social media platforms could do worse than learn from some of history’s most famous and infamous historical figures. So what can your social media training learn from the past? “To be ignorant of what occurred before you were born is to remain always…

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The rise of online influence: Part II

In the second part of our series on online influence, we round up the three best tools for measuring social media influence; along with a look at their advocates and sceptics. In my last post I paraphrased Brian Solis and Vocus in defining an online influencer as someone who has online reach and someone who…

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Avoiding Facebook community f*ck ups. 5 moderation tips

Facebook pages give brands an opportunity to build close relationships with consumers; however, they also present new challenges for online community managers. Unlike forum based communities, brands have little real ownership over the platform:  posting is instant, 24 / 7, and pre-moderating is restricted. This means that the risks are higher – and it’s important…

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Social media and the content conundrum

 Social media likes to give and take with both hands. It gives you innumerable ways of getting your company’s voice out to your target market, managing your reputation and adding value to your business. And then it takes. It takes all the content you can possibly feed it and it always asks for more. Quality…

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Osama bin Laden is dead but traditional news isn’t

So the Royal Wedding quickly became old news. Wills and Kate’s wedding of the year was quickly overshadowed on Monday by the news that the world’s most wanted man has been killed. And while this was a significant day in history, it also became a significant day in the social media world with an average…

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