Decoding the Facebook algorithm

Brands on Facebook are a lot like teenagers in high school; both crave popularity. Conventional wisdom teaches us that to be popular you need to be seen fraternising with the cool kids. A recent study by The Daily Beast, however, reveals the quickest way to become popular on Facebook is to do the opposite. The…

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What’s in store for the British Monarchy on Facebook

They may be slow adopters but the British Monarchy finally joined 500 million people across the world last week and signed up to Facebook. Instead of having a personal profile, the Royal Family set up a Facebook page for people to ‘like’ and keep abreast of official engagements. However, with such a high profile public…

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Social Media vs Simon Cowell

Love it or hate it, the X Factor has taken to our screens again and the hype around the show is even bigger than ever.  From now until Christmas, the British public (willingly or forced) eat, sleep and breathe the X Factor as it not only dominates our TV screens, radios, print press, but now…

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Is social media a name-changing game?

A few weeks ago Google‘s chief executive, Eric Schmidt, suggested people may be forced to change their names in order to escape youthful misdemeanours immortalised online on social media sites, like Facebook. As a university student looking for a placement for my third year, I found myself doing some housekeeping, but there was nothing I…

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I spy with my little eye…

With rumours of a Facebook “stalker button” circulating right now, once again questions are being raised on the necessity and safety of a button which effectively lets you monitor individual’s online movements without their permission. The fear of a Big Brother style entity has invaded the public consciousness for decades now and as we move…

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