Geofilters for Snapchat – bragging just got regional!

July 16, 2014

Cover your tracks, you can no longer hide! Snapchat have just released their new geo-filters feature, allowing users to add quick, designed-up location tags to their pictures. Swiping right on a picture once you have taken it creates a text or graphic sticker which gets overlaid onto your picture showing your location.

This could go either way – the key use could be cute couples showing off their romantic holiday trip, or alternatively it will pave the way for more sinister locations of the latest craze of ‘revenge porn’. I am sure that Snapchat expect the former, especially with recent study from the University of Washington showing that 60% of Snapchat users use the app for sending ‘funny content’ and ‘sexting’ is a minority sport. However, with a survey sample of just 127 people aged between 18-24 it is hard to take those stats too seriously.

https://youtu.be/nJx6R5zbIfk

Although, currently only mapped for L.A and New York – geo-filters will tag not only cities and towns but also places of interest (attractions, restaurants, shops and more).

This is a very small addition to the Snapchat offering, most likely to compete with Facebook’s new Slingshot app, however, with integration from brands and companies worldwide geo-filters could be a great little addition to the Snapchat app. Now everyone will know where you are sexting from!

Latest Posts

Your visual identity is the key to telling your brand’s story on social media. As you already know, on social, you might only have a second or two to make an impression, and that impression often isn’t based on what you say; it’s based on what you look like. That’s…

Everyone said Threads was just another desperate attempt by Meta to copy Twitter – and, well – they were right. But two years down the line and Threads is slowly building its own case…for itself, and against its rivals X and Bluesky. In July 2023, Threads emerged gaining 2 million…

AI is accelerating. Reels are rising. And your content plan deserves better than guesswork. I know you’re busy. You’re juggling campaign deadlines before summer, trying to keep pace with platform changes, and just when you thought you had the hang of it – eek! Social moves…