DA04_Blog-Square-2019

VR Technology the new AR?

Earlier this year, we discussed how the introduction of AR on platforms such as Snapchat and Instagram is a real game-changer. The interactivity levels skyrocketed and we saw a new way consumers engage with social media and create content. Fast forward to now, and Instagram has promoted its integration with Spark AR allowing creators and…

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Social Snapshot – 25.09.19

We love staying up to date with the wonderful world of social media and we’re sure you do too! So, we’ve pulled a variety of articles into one place that we just want to shout about, whilst keeping you up to date…   Snapchat expands ad length limits, announces new ad formats. https://po.st/0jLZI2 Snapchat is…

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Moments of the micro kind

When planning messages and creative for campaigns which require an action to be taken, we’ve always got the customer journey in mind. The simplest approach is to ensure you are present to inspire and delight when research takes place, when the action is taken and then following the action to cover brand loyalty and advocacy.…

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Who scores highest on the Twitter buy-o-meter?

A goldrush of sorts is happening in the tech world amidst rumours that Twitter could be up for sale and the list of potential suitors for the channel is growing by the day. It’s hard to tell at this point who the serious contenders are. However, this hasn’t stopped the rumour-mill from churning out a…

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YouTube goes full social

    Many would argue that YouTube has been a social network of sorts from the get-go. Users have the ability to subscribe to certain channels (ie. follow), like, unlike or comment on certain videos (ie. engage) and share those videos with a wider audience. However, the channel was limited when it came to ways…

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Everyone is talking about moments…literally

  Everywhere you go right now the digital marketing world is talking about ‘moments’… Google have their ‘micro-moments’ story, brands are high-jacking moments everywhere to meet their marketing objectives and reach relevant audiences, heck, Twitter even added a new section to the platform called moments – and let’s face it: if Twitter hadn’t jumped on…

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Give your online personal brand a facelift

I’m sure that many of you are well versed in brand building in the traditional sense, but when it comes to your own personal brand, how would you rate your online brand identity? These days, everything from landing a new job to scoring a hot date can result in an online search. So if you…

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The social phoenix

On November 17th 2015, Google+ rose like a phoenix out of the ashes, and has been reborn…again. This is not the first time the site has been rebuilt, and at a glance it would seem not much has changed apart from a minor facelift and a few buttons in different places. But when you dig…

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