TP08-Blog-Square

Social Media for the greater #SocialGood

  The sixth annual Social Good Summit took place last month at 92nd Street Y, a world-class cultural centre in New York. The star-studded summit coincided with the UN General Assembly and the Sustainable Development Summit, in which world leaders adopted 17 new Global Goals.   Image: The Global Goals for Sustainable Development   At…

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TP06-Blog-Square

A step closer to a truly ‘World Wide Web’

“Imagine for the first time in history, humanity firing on all cylinders, everyone, everywhere, new voices, new dreams and new inspirations” (Internet.org). With Facebook’s latest technological advancement in aerospace, we are now a step closer to achieving Mark Zuckerberg’s global vision. Specifically, a worldwide web that really is accessible to everyone worldwide through the provision…

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Display-Blog-Square

Are Any of Your Ads Being Viewed At All?

  An eye opening study this week released by Google on the state of the ad viewablity has startled advertisers. According to new research, the 5 Factors of Viewability, an estimated 56.1% of ads are not seen by human eyes. If you’re an advertising exec with a media spend, are you sure that you’re are…

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Google Glasss

Google Glass hits UK shores!

OK! I am going to come out and and say it – I am very excited about yesterday’s launch of Google Glass in the UK. As a bit of a technology and social media geek, this is awesome news and I can’t wait to see the British public’s reaction to this somewhat controversial wearable technology.…

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social login

Social CRM: battle of the social login

So often in social media we are concerned with what is happening “in platform” that we forget the bigger picture. Over inflated company valuations that we are so familiar with nowadays are down to one thing – data. G+ is the 2nd biggest social network in the world due to the nature of the proliferated…

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The year of Google+

2014: The year of Google+?

It’s that time of year when we dust off the crystal ball and try to predict and prepare for what 2014 holds for some of our favourite social networks. And here’s what Bakti expects to see this coming year! Facebook: I’ve seen A LOT of articles peppered around the net claiming that Facebook is in crisis…

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