Graph Search for all: Facebook starts its search engine roll out!

  Back in  January this year, Facebook launched a new search engine feature called ‘Graph Search’,  the tool allowed users to  let you search your Facebook network  for people, places, photos and interests. Graph Search was only accessible to a selected few, in a very limited beta program.  However this looks set to change as reports suggest…

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Three things I like about the new Google+ layout

It has been more than a month since Google+ announced its new design, so I thought it is a good moment to reflect on how the changes have affected the way I use the platform. If I am being honest, they really haven’t. Despite the way G+ neatly integrates my Gmail contacts into the social…

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How to stay relevant on social media

Social media is constantly evolving. Every day there are reports of a brand new feature update or a new tool to try out, but how do you stay on top of all of the developments? Other than following @iftweeter and reading our blog (obviously!) there are a number of ways to help, so you never…

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The uphill struggle for new businesses

Any business plan aiming for success must include proposals for getting the brand out to the market and in order to start to make money as quickly as possible. Investors will always be on your back wanting the business to generate cash from sales quickly and for a new business owner it can get very…

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Need a reason to Hangout? We have 9!

It was revealed last week that Google+ has overtaken Twitter in the US as the second biggest social network. Whilst the prominence of Google+ is growing it is becoming more apparent that companies can no longer afford to neglect the platform from their social media marketing strategy. Brands should look past simply using Google+ for…

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Meet the new Google Maps…

Google Maps has been re-released with a completely new look – and I have to say it looks amazing. The new Google Maps seamlessly incorporates Google Earth and Street View – allowing users to take a peek at anything from how Earth looks in space to clouds moving in real time across the sky, or…

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The real deal: Facebook verifies accounts!

Following in the footsteps of Twitter, Pinterest and Google+, Facebook announced yesterday that it would be launching verified accounts for an elite group of prominent brands and public figures. Social Media accounts are rife with duplicate accounts and Facebook has notoriously had difficulties with the volume of fake accounts on the platform. For example, when searching…

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Live Brand Social: Recommendations are results

Word of mouth is a coveted form of marketing. There is nothing like your customers talking positively about your brand, product and services. Google suggests that the value is on the Zero Moment of Truth where consumers jump online to check out a brand before purchase. The way customers buy has changed. The purchase path…

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