Thought leaders and Bloggers of the World Unite!

When people think of paid advertising in social media they usually think of platforms like Twitter, Facebook or LinkedIn. Nothing wrong with that. They have hundreds of millions of users. But how about blog sites? Already blog sites offer thought-provoking and eye-catching content, and the likes of leading blog site WordPress offer advertising on hosted…

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Is LinkedIn’s company engagement key for growth?

LinkedIn has just made a major change to the way brands can interact on the channel. They have just enabled company pages to respond as brand (as opposed to individual company members). Why is this significant you ask? Because it’s totally out of character for LinkedIn to make such a bold move not only for…

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Mobile optimisation now mandatory

From 21st April mobile optimisation became mandatory, but we’ve all been doing this anyway right? Well, it appears now, and rightly so, we don’t have a choice as the almighty Google are now favouring mobile optimised and friendly websites over those that aren’t. What does this mean for your marketing, search and social presence? You…

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Elevate your employees on LinkedIn

LinkedIn’s latest product utilises the connections of employees in order to publish and curate content with up to ten times the reach of the average company page. “Did you know the average employee has 10 times as many connections as a company has followers?” – LinkedIn LinkedIn Elevate offers your employees a continuous flow of…

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Social Posting Guide: Infographic

Social channels are constantly evolving and keeping up to date with the optimum way to use each one can be a big task, so immediate future have made this handy guide to optimising your social content to the channel of your choice. Statistics have shown that the impact on the success of your campaign is…

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5 great tools to discover fresh and relevant content

Sourcing fresh content that genuinely engages and adds value among your community is always a challenge. Making sure you discover content that is not only fresh but also on-trend and totally relevant for curating back to your social following is key to gaining positive engagement over lowering sentiment. Here are several tools and methods you…

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