Mobile optimisation now mandatory

April 23, 2015

From 21^st April mobile optimisation became mandatory, but we’ve all been doing this anyway right? Well, it appears now, and rightly so, we don’t have a choice as the almighty Google are now favouring mobile optimised and friendly websites over those that aren’t.

What does this mean for your marketing, search and social presence?

You need to go mobile.

Mobile isn’t new – brands, sites, retail industry have all been moving this way for years – and today more people around the world have cell phones than ever had land-lines. (QZ.com, 2014)

Browser habits now include shifting, stacking and meshing – in essence cross, multi and simultaneous device surfing. So sites and your content need to cater to this new user psyche.

Going mobile – top tips!

Consistent content

• Content needs to be consistent – from social to site, and site to mobile – the user experience is still paramount. Just because users are using different devices doesn’t mean they should see a completely different environment. Brand familiarity should be top of your agenda when it comes to branding, message and function.

Digestible and simple – make it easy to follow

• From your tweet, to your social branding to your site – keep at the forefront of your mind that mobile users are on the go – they want content quickly. Making your content or messaging clunky will lose attention. So the age old mantra of simplicity really is key.

Consider your platform

• In a recent client campaign we knew that 80% of our traffic from twitter was coming from a mobile device (similar stats with Facebook) – so we knew we had to design mobile optimised imagery and messaging. Therefore, we designed assets that users didn’t have to click on or scroll further for more information as knew they were being absorbed on a mobile screen. Whereas on LinkedIn – the majority of our traffic on social campaigns was still coming from desktop so we were able to use this channel to focus more on detailed discussions and long-form content.

Big CTAs

• Not just thinking from a mobile perspective but social too – if you are using CTAs to drive to further content – you need to give your users easy instructions. Again, simple steps that are easy to follow works best. If driving downloads, clear buttons in visual assets work well.

Hope those short tips get you started on your way – give us a tweet if you would like anymore advice.