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Tis the season for Spooktacular festivities!

  Are you like me? Do you enjoy, nay, LOVE, Halloween season? It is by far the most enjoyable season (don’t @ me, I *will* fight you!) I absolutely love seeing the amount of creativity that goes into costumes, make up and media. I mean, even coffee get’s the spooky makeover!   Well, hold on…

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View your Instagram Stories… On Facebook?

  You read the title correctly, some Facebook users have been allowed the option to choose if they want to view Instagram stories on their Facebook feed.   The Instagram Story spears on your Facebook Stories feed with the IG rainbow border to differentiate from Facebook’s own Stories.   Matt Navarra shared a screenshot by @ec_wife…

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Instagram “Create Mode”?

  Instagram has started rolling out a new format for Stories called “Create Mode” which will make all of its tools easier to access and apply.   The current highlight of this mode is the “On This Day” option, similar to Facebook’s ‘Memories’. The feature will show users a post that was posted on that…

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Social Snapshot – 07.08.19

Welcome back, to another week of IF Social Snapshot! A wonderful roundup of social media news that we believe you should know. Stick with us and you’ll always be up to date with the latest happenings and newest updates on social!   Facebook adds Instagram scheduling to Creator Studio. https://po.st/iPAcoo Marketeers rejoice! Facebook has finally created a feature…

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Is the Demographic Dead?

Demographic data has always been key to any marketing or social strategy. After all, the most compelling campaigns were based on understanding what makes a target audience ‘tick’ – think of the Dove campaign for Real Beauty, the famous ALS Association’s Ice Bucket challenge or Budweiser Whassup campaign. But times change, right? There’s no doubt…

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Facebook Optimises Pages in time for Christmas Build Up

With Instagram Ads slowly rolling out to engagement-hungry marketers, and Twitter adding advanced coverage of all events as well as upping their game on Windows 10 and iPad Twitter apps – where does that leave the ever-dominant Facebook? With the recent announcement of Facebook reaching just over 1 billion (mainly mobile) daily users, coupled with the…

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The Pros and Cons of 999 Going Digital

The emergency services are being called to modernise their communication strategy to fit in with the smartphone and tablet generation, as we have now become ‘Digital by Default’. The Institution of Engineering and Technology carried out a study that suggested introducing a system that uses texts and apps that could save lives. Furthermore the smartphone…

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