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Moments of the micro kind

When planning messages and creative for campaigns which require an action to be taken, we’ve always got the customer journey in mind. The simplest approach is to ensure you are present to inspire and delight when research takes place, when the action is taken and then following the action to cover brand loyalty and advocacy.…

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Everyone is talking about moments…literally

  Everywhere you go right now the digital marketing world is talking about ‘moments’… Google have their ‘micro-moments’ story, brands are high-jacking moments everywhere to meet their marketing objectives and reach relevant audiences, heck, Twitter even added a new section to the platform called moments – and let’s face it: if Twitter hadn’t jumped on…

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9 principles of truly “social-first” marketing

Recently Guinness launched a new advert but instead of the ad creating a perfect storm stemming from TV it was actually Instagram as the medium of choice. Guinness opted for the new 60 second ad placement in a bid to engage a younger audience, branded content has the most impact through social when it is…

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Why tenuous link marketing won’t own a moment

Regular readers of our blog will know that for well over a year we’ve been advocating the importance of micro-moments and owning them – “owning the moment” is lorded in every brainstorm we have at the agency. Our philosophy is built around identifying the many micro-moments relevant to a brand and mapping the many audience…

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