immediate Insights – Are customers the new product experts?

One of the most intriguing trends emerging from the social shopping explosion is the re-positioning of the consumer as product expert; the level of trust we now place on strangers. A recent post on ReadWriteWeb provided some further statistical evidence of this movement with specific reference to the travel industry. Referring to Kevin May’s review…

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Facebook Places logo – you can’t unsee this

I was casting my eye over the Facebook Places logo this morning, yes I know I have no life, and noticed something a little odd. Under the pink marker there is definitely a number 4 inside a square. Go on have a look yourself. Now this could be a mere coincidence or one of the…

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Social media gives sport invaluable link to fans

We are in the midst of the 2010 Tour de France and the race has come down to just two riders. Andy Schleck is just eight seconds behind “Berty the Accountant” (Alberto Contador) as Ned Boulting and Matt Rendal call him on their Real Peloton podcasts. It has been an amazing spectacle, cobbles, crashes, tears…

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Marking a milestone with memories

Facebook is expected to reach the very impressive 500 million user milestone this week. Putting this half billion member mark in perspective, The Washington Post reports that, “the population inhabiting Facebook now equals that of the United States, Japan and Germany combined. Or, two Mexicos and a Brazil.” Facebook reached 400 million users five months…

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Has Google lost its buzz??

Times they are a changin’, or so it seems. The powerhouse of the internet that is Google has a pretender to its crown. Facebook has managed to gain a level of momentum that could well see it take over as the most influential company on the web. It is the strength of the relationship that…

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immediate future launches new Twitter stream

Hopefully you follow a few of the members of the immediate future team who have their own personal Twitter feeds, but for the first time we’ve set up an official company presence: Tweets by iftweeter If you’re on Twitter, wander over and check it out. What can you expect from the feed? News and views…

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Social networks getting Blippy?

You may have heard about the new US start-up that’s been making the headlines recently. Of course, it’s yet another social network. But this is a social network with a very different twist. Backed by a Twitter co-founder, the site is called Blippy. Much of the design, functionality and user experience mirrors Twitter. It requires…

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Rise of the iMPs

With Obama’s ‘masterful use of social media’ and the tweets of his 3 million Twitter fans sealing the election of the Democrats’ golden ticket, can our politicians and parties emulate this success and seduce the online masses and turn them into advocates? There’ll be new blood on the hustings. According to Home Office sources, 134…

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