International Podcast Day!

Today is International Podcast Day! A day to celebrate the power of audio and just how far it’s come in such a short period of time.  Derived from the infamous iPod, podcasting began back in 2004, (the same year the great IF was born!) and has since grown in enormous popularity around the world. Currently,…

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The audience you want versus the audience you have

‘The audience you want, versus the audience you have.’ It sounds like a jargon fuelled line you’d hear in a Harry Enfield comedic skit featuring the character of a cheesy marketing exec spewing lingo to make themselves look good. However, the ‘loadsamoney-esque’ dialogue is an important strategic facet of social media marketing and is key…

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How’s Your Facebook Relevance Score?

Facebook is as much an evolving ecosystem of data as ever before. We proactively share what we care about with people we care about at some of the most revealing levels of intimacy. It is no wonder that among such an environment of personal information, marketers can use this data to achieve some of the…

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