Food for thought!

Food for thought!

If you read my last blog post then you would have seen that I came to the conclusion that it is next to impossible to predict the future of social media. This has got me thinking about the aspects of social media that we take for granted, everyday things that people do on social media…

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The social media battle continues

2014: The social media battle continues

There’s no use denying it. We are well and truly in the social media age. An amazing 89% of all web users are on social media networks, and active internet users tend to spend around 16 minutes of every hour they’re online using social media. Despite the unquestionable prevalence of social media, the networks are in a state of constant…

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Telling your Christmas story

Telling your Christmas story

I don’t know if it is just me, but Christmas feels like it is FAST approaching. Excitement has been building since November and we are in full flow now. Christmas songs have been released, trees are up and some of us have already been social shopping. Once all your Christmas admin is done and dusted…

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Christmas shopping can be fun easy and stress free!

Christmas shopping can be fun, easy and stress free!

© Pinterest. Logo. It has become almost a British tradition that towards the end of November we start to worry about Christmas. Whether it be organising the turkey or decorating the Christmas tree, the whole ordeal can sometimes be a little overwhelming. Ultimately, the largest stress of all is trying to find that perfect gift…

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The importance of social media for the beauty industry

The beauty industry has gone through an exciting transition over the past 10 years and with the rise of the internet and knowledge sharing, consumers are now empowered and are demanding ground-breaking technologies, ingredients and products – they know what they want and are more than willing to invest in a product if it will…

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Latest Social Advertising Developments

We have had mixed news recently around online advertising, with some sites focusing more heavily on their advertising offering, whilst other businesses are popping up to block ads from customers devices… So you know what’s been happening recently, take a look at the latest developments here: Simplified Facebook Advertising It was announced yesterday that Facebook…

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3 social platforms you should not ignore in B2B

We spend a lot of our time with our B2B clients talking about, and operating in, LinkedIn, Twitter & YouTube. Whilst these platforms (for good reason, particularly LinkedIn) are taking the floor and presenting the most opportunities at the moment, it is important for Marketers not to become closed to the opportunities lying in other…

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Fashion Week prepares to use social media as its catwalk

Fashion labels are among  some of the best brands when it comes to utilising the power of social media. The richness and constant stream of visual content makes for a great partnership. Nowadays you would be hard-pressed to find a fashion label that is devoid of any social media presence. Whilst fashion brands have mobilised…

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