International Podcast Day!

Today is International Podcast Day! A day to celebrate the power of audio and just how far it’s come in such a short period of time.  Derived from the infamous iPod, podcasting began back in 2004, (the same year the great IF was born!) and has since grown in enormous popularity around the world. Currently,…

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How to interact with your audience on social

During the pandemic, we began spending much more time on social media and interacting more with brands online. Resulting in brands having to adapt and very quickly. Now, the restrictions are easing down, but audiences still have those high expectations of brands to communicate well with them, especially when they have a query, challenge, or…

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5 old social media approaches that work even better today

Back before social media was even called social media, brands were part of the conversation. Whether it was on Myspace, Flickr, Blogs, Habbo Hotel or the plethora of message boards – marketing comms was experimenting with talking direct to the customer. Now, 20 years on, the world has move to a very different ecosystem of…

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