Big Brand Secrets to Creating Audacious, Killer Social Content Tune in to our latest podcast ‘Big brand secrets to creating audacious, killer social content’ where Katy Howell chats to McDonald’s Director of Digital, Karl Boyce, and Auto Trader UK’s Head of Content & Social Media, Laura McNally about being bold, brave, and daring on…
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2020 was unpredictable, to say the least! Some pre-pandemic predictions came to light and others were way off. What we do know is that social media usage skyrocketed. And with that, E-commerce sales boomed, online events took off and video calls become the norm. We aren’t here to make any whacky, bold statements about 2021.…
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Podcast listenership in the UK reached an estimated 15.6 million listeners in 2020. And as brands continue to see opportunity in reaching audiences and building communities through this interactive format, there’s no sign of it slowing down any time soon. But working with an audio-only asset comes with its challenges. How do you capture audience…
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Ep 38: Serious Social – Predicting 2021’s smash hit ad formats We’re not averse to making bold predictions at immediate future. As we look ahead to 2021 we’re forecasting what creative trends will lead to social success and identifying the formats marketers should and shouldn’t be using in their social content. Join Colin Jacobs in…
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Ep 34: Serious Social – Using social for successful digital events. With restrictions still being put in place, it’s likely digital-only events will be happening for some time to come, and brands need to utilise social if they want success. In this episode of Serious Social, Managing Director, Colin Jacobs, explores the world of digital-only…
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Ep 28: Serious Social – Why do we keep reinventing the wheel? In this episode of serious social, Katy Howell and CJ get right under the skin of the misinformation shared about social media marketing. You’ll hear how the past is the key to unlocking value from social with old fashioned marketing practices and…
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Ep 25: Serious Social – Where should boardrooms and marketing directors invest their precious social media budget? Too many businesses start their social media marketing journey with a pre-conceived idea of the number of posts they need, the frequency with which they need to appear, and don’t know what the best way to spend…
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Episode 23: Fiction or Friction As the world changes, everyone is reconsidering touchpoints and changing their behaviours – in both reality and virtually. Yep, marketers, you need to think about your digital touchpoints and sort out your customer journey on social. In this episode of Serious Social, Associate Director, Belle Lawrence, explains why. If…
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Episode 22: How To Improve Your B2B Content The B2B landscape is flush with more usable content than you may think! Businesses need to be controversial (to an extent), experiment with different types of content and front up to the current challenges faced in boardrooms today. It’s time to take on the challenge. Better…
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In case you’re not up to speed with the latest data, podcasts are on a significant rise. Nearly 6 million of us are tuning in each week! Ofcom reported in March 2019: The number of weekly podcast listeners has almost doubled in five years – from 3.2m (7% of adults aged 15+) in 2013 to…
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