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Welcome to the World – Baby Zuckerberg

  On the first day of Christmas, whilst the rest of us were getting excited about opening the first door of our advent calendars, powerhouse couple Mark Zuckerberg and Priscilla Chan, announced the birth of their first child, Max. And if this wasn’t enough excitement for two of Silicon Valley’s highest fliers, amalgamated with this…

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Behind the Curtain at Facebook

Mark Zuckerberg will be hosting his 7th Town Hall Q&A session on Tuesday the 15th of September. This much anticipated event will provide the Facebook community, and a live audience at Facebook HQ, with yet another opportunity to quiz Zuckerberg on a range of (mostly) Facebook-related topics. These Q&A’s have become a popular and fairly…

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Sony Pictures Crisis and Social Media

The debate that has erupted after Sony’s David Boies’ “cease and desist” letter to media outlets was published invokes the paradoxical nature of trying to control and predict the media a la; have you ever walked into a crowded bar and demanded everyone stop talking? It has also raised to the forefront, yet again, of the…

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No such thing as bad press?

Search is a hot topic at the moment. With innovations in mobile and local search and the impact of real time mentions and social media, the competition for the much sought over front page position is hotting up. For some, the temptation may be to take advantage of one (some) of the many free press…

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It’s time online PR got serious about measurement

One of the most interesting changes taking place as the PR industry evolves into an online discipline is the increased emphasis on measurement. In the old days of offline PR, little attention was paid to systematically analysing the relative success of campaigns, because measuring PR is hard to do. Measures that attempted to pin a…

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