With so many metrics constantly popping up, the world of social media can be confusing. What should you be tracking? What’s important for your business goals? We’ll take you through the various metrics that every company or brand should be looking at, so you can stay on top of your KPIs. Note that the…
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Designers know more about ‘trusting the process’ than anyone else. Though what we all need to understand is, there is a process to everything that we do and without trust and patience, we can falter at the first hurdle. When it comes to ‘Trusting the Process’ on social media, we need to remember that…
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A few weeks ago, we wrote a piece on when it was best to stand out from the crowd, and if done right, can create some truly engaging content that sees other brands jumping on your bandwagon. The most recent occurrence of this is the saga of #FreeCuthbert from Aldi’s UK Twitter account. This hashtag was all spurred…
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Last week we informed you that Facebook was looking to cash in on creating a rival product to the widely popular Clubhouse. While this is true, it seems that Instagram is still trying to catch up with other social networks and enable users to have more than two participants on a live, increasing this to…
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In the era of ‘FAKE NEWS’, Facebook has begun its rollout of ‘Facebook News’ for users based in the UK. This service will be a tailored choice of Facebook approved news sources that users can consume on the web or the official Facebook app in its very own tab. With many users, I included, getting their news…
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Neuroscience or more aptly neuromarketing is regularly written off as a ‘fad’ by marketers, all the while they respect the uprising of machine AI and big data. If only they realised neuromarketing is an amalgamation of AI, big data and behavioural science, all rolled up into this neat little package underpinning unconscious human behaviour, ensue…
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The UK and most of Europe is currently experiencing a heatwave – as I write, the temperature in London is set to reach 38º Celcius…🔥 scorchio! So how are you planning to deal with this? Hire some air-con? Hibernate in the Ice Bar or, to be fair, any bar that has air-con, with a nice cold…
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I think I may be the only person getting excited about this, but in case you hadn’t heard, Periscope is now allowing users to doodle over their live streams. Officially it’s called “sketching” and is available to iOS users, after a pilot was launched just a month ago. The live stream app, owned by Twitter,…
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After an initial roll-out in the US, Twitter finally launches Moments in Europe, starting with the UK… yippee! One aim of Twitter’s curated news tab is to make the platform an easier place to navigate; to catch up on breaking news and hot topics within your region – a key move that could bring in…
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