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5 kinds of YouTube videos driving shopping patterns

Over the last few years, video has shown its might in every way across social media platforms. No longer the preserve of costly and time-consuming production studios, the medium has been revolutionised by social media. Immediate, available and free, the reach of digitised video has meant a plethora of new formats to trial and leverage.…

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How John Lewis pulls a Christmas cracker

It’s like Marmite. And whether you love it or loath it, you’ve probably discussed it, and potentially even posted online about it. In doing so, you’ve contributed to the consistent and proven marketing machine that is the John Lewis Christmas advert. This well-oiled machine triggers divisive debate and motivates consumers to syndicate content online, placing…

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Are you a hi-tech window shopper?

Mannequins turn hi-tech, revolutionising the window shopping experience, as a select number of retail outlets such as Hawes & Curtis’ in London, House of Fraser’s Aberdeen store and even our very own Bentalls in Kingston will be taking the lead in trialling the innovation. So what is it exactly? Using “beacon” technology installed into the mannequins,…

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Bricks to Clicks: what to expect in 2013

The recent demise of even more well known High Street retailers such as HMV, Jessops and Blockbuster should serve as a strong reminder that the world has changed!  80% of shoppers were reported to have researched online before making a purchase this past Christmas and the average shopper consumes an average of 10.4 sources of…

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What women want. The fashion shopper.

There’s a bit of a quirk emerging in the retail research report detail that, as a social media agency, we’re interested in exploring. It involves fashion. And women. And how we can’t get enough of talking about our clothing – yet we seem to have quite a clear idea of what we want to buy.…

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