Royal Baby at the centre of a Twitter storm

You could not work in social media this week and miss out on the big news. You could not even be a social media user and miss the news. Yes, the baby was born. And it created a considerable Twitter storm:

One-off events of such significance provide great opportunity to assess the role of social media in the spread of news. They also give us, social media users, a chance to provide our take on a topic that everyone is talking about. I’ve had a look through some of the most interesting tweets over the last couple of days, and picked a couple for your entertainment!

The Impartials

The Enthusiasts

The Jokers

The Sceptics

Come on then, tell us what your favourite Royal Baby tweet is! Tweet @JanisZaikovskis and @iftweeter

Latest Posts

Pinterest has rolled out a brand-new Media Planner inside its advertising tools, and it’s designed to make planning and managing Pin campaigns a whole lot simpler. In short? It gives you a clearer view of what you’re running, who you’re targeting, and what results you can expect…
Read More
Yep – it’s a 101 for finding out if your B2B social campaigns and content are delivering. Think you know it all? Think again. The sands of marketing are shifting…again. Aligning metrics and business objectives. Most B2B marketers can tell you the engagement rate. And they certainly know the level…
Read More
Meta has started rolling ads into Threads timelines globally from late January 2026. That’s the moment Threads stops being a side app and becomes a paid, recommendation-led public square. Threads has passed 400 million monthly active users, and Meta has put daily actives at around 150 million. The strategic implication for B2C and B2B is the same; distribution gets easier to buy, credibility gets harder to earn. Threads rewards coherence in public conversation, how you answer, how you sound, how specific you are. Treat it as a trust surface, because that’s where decisions get shaped now.
Read More