Is your online PR strategy ready for real-time search?

You might have heard a lot of chatter about real-time search recently, with Facebook buying Friendfeed (a microblogging service with some strong real-time search technology) and Google unveiling Caffeine, a more real-time focused version of its own search technology. Although real-time search is currently more hype than reality, it seems likely we’ll see the technology…

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Predicting future search trends: Ninjas Vs Cheese

Last week Google quietly added an interesting new feature to its Insights for Search tool, predictions of future search trends. If you don’t already use Insights, you should, it’s a useful tool for monitoring search trends in order to get a good picture of how consumer interest in specific brands and topics rises and falls…

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