More about Google+, Authorship and SEO

Any business, alert and looking to drive natural search is already running Google+ and Facebook accounts at the moment. Facebook because people are using it and Google+ because it is this persistent beast, which is ignoring popularity and instead providing fantastic ingredients for functionality and the ability to make you or your brand more famous.…

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Google Plus – where is the value?

After casting my eye on the infographic below there was one particular statement that caught my attention… Google+ pages appear in search results for 30% of brand terms searches for  brands with G+ pages (up 5% from Feb 2012) In a bid to do some quick and dirty bit of research into this theory, I…

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What are you searching for this Christmas?

Because we’re slightly geeky and we like to spot a trend, we’ve been keeping an eye on a few key Christmas search terms over on our Christmas dashboard page. Amongst other things (like kids’ presents and favourite Christmas puddings), we’ve been monitoring Google searches for “Christmas presents.” For the past few days, “presents for men”…

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Does TV influence search?

Research from Ofcom this week shows that we are all getting better at multi-tasking. This evolution has been spurred by our need to juggle various communications devices and channels. Rory Cellan-Jones in his BBC blog asks if there should be a moral panic about the way we are all spending our time. With so much…

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Digital PR showing its SEO teeth

The lines between PR and SEO are becoming ever more blurred. Back in February, Matt on his InfluenceFinder blog asked “Is PR the next SEO or SEO the next PR?” Yesterday I came across a new eConsultancy Q&A with John Straw – thanks to the power of Twitter – that again looks at the merging…

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Is your online PR strategy ready for real-time search?

You might have heard a lot of chatter about real-time search recently, with Facebook buying Friendfeed (a microblogging service with some strong real-time search technology) and Google unveiling Caffeine, a more real-time focused version of its own search technology. Although real-time search is currently more hype than reality, it seems likely we’ll see the technology…

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