Today is International Podcast Day! A day to celebrate the power of audio and just how far it’s come in such a short period of time. Derived from the infamous iPod, podcasting began back in 2004, (the same year the great IF was born!) and has since grown in enormous popularity around the world. Currently,…
Read More
As of the beginning of July 2021, TikTok has had over 2.6 billion downloads worldwide and sees almost 700 million monthly active users (many IFers included!) So, it’s a no brainer that brands want to jump on the bandwagon. But, like every social media platform, sometimes it works and sometimes it doesn’t. Brands need to…
Read More
Ep 63: Serious Social – Dishing the dirt on data How much do you know about the Apple push for privacy through iOS14 and the effects it’s having on Facebook ads? If the answer is “not enough”, then this podcast is for you! Tune in to hear from Belle Lawrence as she delves a…
Read More
If you’re being challenged to deliver SQLs this year, then this blog is for you. Last week’s Serious Social Live saw me take to my home office chair and share my thoughts on a developing conversation that’s resonating across B2B. “The business is completely focused on demand gen this year. We have to prove the…
Read MoreYou’ve probably noticed our Friday Serious Social episodes on your feeds, where each week we report updates on the latest and greatest happening in social media, feature in-depth insights from various sectors, host interviews with thought leaders and discuss the different ways to break the social boring. But did you know you can get all…
Read More
It won’t surprise you to hear that an unprecedented number of brands adopted social media marketing in 2020. The ongoing COVID challenge forced many to do things differently and in many cases doing things they have not done before. Regular viewers of our Serious Social Live videos or regular readers of our blog will know…
Read More
We’ve predicted four standout Social Media Ad format performers for 2021, but there are six you should probably add to your go-to library. And no, this is not another of those time-wasting summaries or predictions that proliferate social media at this time of year. We’ve been doing our homework and liaising directly with the social…
Read More
Ep 38: Serious Social – Predicting 2021’s smash hit ad formats We’re not averse to making bold predictions at immediate future. As we look ahead to 2021 we’re forecasting what creative trends will lead to social success and identifying the formats marketers should and shouldn’t be using in their social content. Join Colin Jacobs in…
Read More
Ep 34: Serious Social – Using social for successful digital events. With restrictions still being put in place, it’s likely digital-only events will be happening for some time to come, and brands need to utilise social if they want success. In this episode of Serious Social, Managing Director, Colin Jacobs, explores the world of digital-only…
Read More
Entrepreneurs rightly state that employees are our biggest and most valuable resource. Yet many businesses are not unlocking the potent potential presented by social media. As business leaders start to scale the upper echelons of industry, they understand the importance of having an inside-out voice. Thought leadership or opinion piece opportunities are more eagerly grasped…
Read More