Slideshare: 8 tips for online crisis management

Here is the slideshare I presented today at the Online Marketing Show on a subject dear to my heart: online reputation management.

Its focus is on crisis and is packed full of top tips to prevent brands getting themselves into a crisis and what to do if they find themselves in the thick of it. It also includes some great case-studies including Asda, BA, Primark, Urban Outfitters.

View more presentations from immediate future

Please let us know what you think. What other tips do you have for online crisis management?

Latest Posts

A high-ticket sports brand achieved approximately 6x ROAS. That is a fantastic paid social result. The real story is how it was achieved. For any DTC marketer, a 6x ROAS result commands attention. For a high-ticket sports brand, where purchase cycles are longer, consideration is higher and buyers are naturally…
Read More
In B2B social, employee advocacy should not be treated as a “nice to have”. It is one of the clearest opportunities for brands that want to build trust, extend reach, and create more meaningful conversations with the people they are trying to influence. When your people share content, algorithms push…
Read More
The social commerce system behind 6x ROAS A 6x ROAS on high-ticket sports equipment is an exceptional result. We saw this first-hand with Motocaddy, where a joined-up approach to social, paid activation and measurement delivered approximately 6x ROAS. With paid social ROAS for sporting goods brands often sitting between 2x…
Read More