In the first few years of this decade, it seemed that social commerce would transform the way we shop online. Yet whereas buying via social channels may have gained traction among the popular Asian social platforms like WeChat and LINE, in the West the online shopping experience is still firmly rooted among traditional internet retailers…
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Social advertising is an effective way of driving traffic to your website but if your website is not mobile friendly then your brand could be losing out.According to research from Adobe, the UK is the largest driver of website traffic through social engagement and with nearly 80 percent of social media time now spent on…
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Searching for outfit inspiration on Pinterest? Like what you see? The new ‘Buy button’ will make it yours! Pinterest has announced some very exciting news that in a few short weeks, US consumers will be able to purchase directly from the platform through its ‘buyable’ Pin, without ever having to leave the site. An incredibly…
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For businesses using social media, it’s not about the ‘feel-good factor’ of the odd like here or a couple of retweets there. It’s about one thing: ROI. So which social media platform generates the most ROI? New research from Shopify on social commerce has discovered that out of all social channels, Facebook is king. Analysing…
Read MoreWe’re living in times of integrated marketing. The distinction between social, e-mail, SEO and PPC does still exist, but it has become essential that different channels work in conjunction, not competition, towards the same goal. As a consequence, brand websites should reflect this integrated approach. There is a great opportunity for businesses to engage with…
Read MoreWe love this recent infographic from the guys Our Social Times. With more than 57% of consumers searching online to solve customer service issues, it’s an area that just can’t be ignored. If you would like to find out more about the way social media is reshaping the relationship between customers and brands, then immediate…
Read MoreShortly after my last post on Pinterest this insightful infographic circulated giving further evidence that the platform could really become a big player in 2012 – check out “is Pinterest the next social commerce game changer“ After making such a huge splash in the US last year (with over 31 million visits) it is only a…
Read MoreAs all eyes focus on the social commerce landscape for 2012, Dimensions Mall, has dropped a veritable bomb less than a month into the year. While 67% of retailers are already planning to use Facebook to drive traffic through to e-commerce in 2012, not to mention Coca-Cola, Disney and Starbucks, the three largest brands on…
Read MoreSocial media marketing is not new. We’re all familiar with the basics and brands are actively engaging with their consumers on a daily basis. So, why are people still doing it incorrectly? Here, we share what to do and, more importantly, what not to do when it comes to the basics of social media marketing.…
Read MoreLast night I went to the hairdressers. I paid with a ‘recommend a friend’ voucher; and I left with a 10% off my next cut token. And a few for my friends. The haircut was good – and the fact that I got a good deal made it even better. The Telegraph recently published…
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