Thought leaders and Bloggers of the World Unite!

When people think of paid advertising in social media they usually think of platforms like Twitter, Facebook or LinkedIn. Nothing wrong with that. They have hundreds of millions of users. But how about blog sites? Already blog sites offer thought-provoking and eye-catching content, and the likes of leading blog site WordPress offer advertising on hosted…

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Managing social content during Silly Season

We’re in the middle of the summer silly season – traditionally the time of year when there’s little actual news to report (unless of course, you consider air conditioning being sexist as headline news). And this is just as important for a social media strategy as planning for other annual events like Christmas or Valentine’s…

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Cannes Lions – big brands discuss their content strategy    

Amongst the many things discussed last week at Cannes Lions was how big brands communicate to their multiple audiences online and how to promote campaigns and story-telling effectively throughout multiple platforms. Talking to multiple audiences is a common issue for many brands and makes deciding what to post, what tone to use and when to…

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Live Brand Social: 10 tweetable stats

The retweet is a popular feature of Twitter. Research shows that, as a result of combining live event marketing with social, 54% will post to Twitter, however, the creation of original content is far outweighted on Twitter, by the ease of sharing via retweets. 36% will share a tweet and 34% will share a link.…

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