Starting anything new can be scary, and for some, social media marketing is no different. Whether it’s a brand new channel to you, or you’re testing new content, new paid strategies or going after a new audience, there’s an element of bravery needed. At IF, we’re always aiming to be brave and break the social…
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Today the BBC reported a crackdown on paid promotions via vlogging (video blogs). The example was given of Mondelez brand, Oreo, paying well-known vloggers to promote their biscuits (not a new or particularly unethical practice in itself). However, the vloggers did not declare that this was a commercial arrangement and the Advertising Standards Authority (ASA)…
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Internet trolls will (from March 2014) face up to two years in jail under new laws proposed by Justice Secretary Chris Grayling. The previous maximum term of 6 months will be quadrupled under the plan to tackle the “cowards” who post abusive comments online. Mr Grayling said the plan was a signal of his determination to “take…
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If the thought of mass-surveillance makes your skin crawl, things are about to get a whole lot creepier after a recent revelation was made denoting under UK legislation, government bodies are permitted to snoop on all your social media activity. So think twice before sending that Snapchat, it might come back to bite you on…
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If you find a little time in-between now and the New Year, it’s a good opportunity to do a little social media housekeeping. Here are immediate future’s top 14 recommendations (seriously, we are doing our tidy up too!) that will improve your social footprint no end. Get them all done and you’ll hit the ground…
Read MoreYou may have seen The Social Media Policy Workbook already. But if you haven’t, it’s a resource chock-full of checklists, tips and real life examples to help you create a robust social media policy that can stand up to scrutiny. Now we’ve gone one step further with added tips and advice from our team as…
Read MoreWhat is social media to you? How can you keep track of what’s going on? And how can you keep a tight lead on your own activity? Social media is evolving all the time and creating new and wonderful technologies and opportunities; it’s no wonder that every now and then you ask yourself where you…
Read MoreWho doesn’t love a retweet? It’s quick and simple and it can save you the hassle of creating an update. But it’s worthwhile taking the time to think through a retweet because sometimes they can get you into a sticky situation… Help raise awareness about the risks when it comes to social media and the…
Read MoreWhen social media and the law collide it can often be a dangerous mix. And with growing numbers of employees Facebook-ing, Tweeting, Pinning, LinkedIn-ing, YouTube-ing and blogging during (and even outside of) working hours it can present a tricky situation for employers to manage. As our recent Social media and the law report showed, businesses…
Read MoreUS Attorney General, Eric Holder, made headlines this week as he is investigating whether employers have the right to ask for Facebook passwords during job interviews, or whether this goes against federal law in America. While imitation may well be the sincerest form of flattery, if you were to mimic American employers by asking for…
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