Bing, the Microsoft owned, ever-growing search and data resource has returned its translation feature to Twitter-owned monitoring suite Tweetdeck. Originally introduced in July 2013 the service offered users a two click option to get quick and dirty translation of any none-native language tweet in any feed. The service mysteriously disappeared late 2014 only to return…
Read MoreSince the interview aired on BBC Newsnight less than a week ago, social media commentary about the Brand v Paxman debate has exploded. On the official BBC Newsnight YouTube upload of the interview, there has already been 7,562,772 views: that’s a whopping 1,260,462 views per day! In the wider social media universe of Twitter, blogs and…
Read MoreSocial media monitoring is essential for business. When “81% of Twitter users expect a same day response to questions and complaints” you can’t afford not to pay attention. Customers are certainly leading the way and it’s our job to keep up. Our very own Katy Howell [follow her @katyhowell] points out: “Customer Service teams have…
Read MoreFrom one-man-bands to global conglomerates, social media provides businesses with a wide open window into the thoughts, opinions and behaviours of customers. Whether it’s a simple keyword search in Google or the deployment of a sophisticated tool, social media monitoring can add value to everything from customer acquisition and product development, right through to crisis…
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