For this week’s social snapshot, we’re bringing you the top social news that’s on our radar (and feeds). It’s been a big news week, with lots of features, programs and insights guides. So, let’s jump straight in! Some users are now able to view Instagram Stories on Facebook Some users have reported seeing a notification…
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OMG! Have you seen the latest lockdown content from Nike? Wow! Now this is the content we need to entertain us. Nothing can stop what we can do together. You can’t stop sport. Because #YouCantStopUs. Join Us | https://t.co/fQUWzDVH3q pic.twitter.com/YAig7FIL6G — Nike (@Nike) July 30, 2020 I know Nike have deep pockets, but you don’t…
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The B2B landscape is an interesting one. There’s a common misconception that B2B organisations are low on usable content, but it’s simply not true. The landscape is actually flush with more information and eye-catching, challenging content than perhaps a lot of businesses realise. What do I have right now? Think back to the white papers…
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Myths are part of historic fabric. From the existence of Nessie, the Loch Ness Monster, to the Beast of Bodmin Moor, myths or legend are folklore in Britain. Some to stories have transcended continents too – the story of Robin Hood and his Merry Men making it all the way to Hollywood. The same reach…
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Ep 18: Serious Social – Ho Ho Ho! Christmas is trending It’s social moments and trends that let us understand audience intent. It’s rising interests and topics that enable us to align and drive brand in the category. And it’s changing behaviour that identifies triggers and motivations we can influence. Hence, we are always looking…
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Both TikTok and Pinterest have experienced huge gains during the last few months. Engagement on Pinterest is up 75%, and TikTok users grew by 34% in April. If you’re not sure how to get started with either platform, here are a few ideas. Pointers for Pinterest With 367 million people using Pinterest globally for inspiration,…
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Now is a time of rapid change – which can be scary. People are inherently resistant to change because it means disruption, even if it is beneficial. Can you remember Instagram’s old logos? The days when it looked more like a rounded-edged floppy disk? When Instagram’s logo was updated in 2016 to the colourful design…
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Few will be surprised by this statement. So why haven’t more acted on this knowledge in recent years? It is as if some marketers have been caught in a cavity of boring and until someone senior to them instructs otherwise, inside the cavity they will stay. Some years ago, B2Bs started using stock imagery…
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Ep 8: Serious Social – The content that rocks vs the content you should drop If you’re still using overly posed shutterstock images, we’re here to tell you, you need to break the social boring. Please, please, please stop using boring photography, go have some fun, be bold enough to do things differently and go…
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The current climate is changing our perception and view of what the word “community” means. If you’re unsure what you should or shouldn’t be using in your messaging right now – the first task is to listen to your audience. Discover where they are – which channels, but also what their state of mind is. What…
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