In this day and age, almost everybody and every business are on social media. For us individuals, it’s a great way to keep in touch with family and friends, and occasionally show off something we’re proud of. But for businesses, it’s an important aspect that should be included in your business plan and marketing strategy, period. Now…
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Increasingly, brands look to digital-only events to replace the much-loved physical events that have welcomed footfall to conferences and exhibitions across the globe. However, pivoting to a digital-only event can be tricky. At the start of this year, few would have predicted the scale of home-working and the speed with which Britain dispensed of red…
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Ep 34: Serious Social – Using social for successful digital events. With restrictions still being put in place, it’s likely digital-only events will be happening for some time to come, and brands need to utilise social if they want success. In this episode of Serious Social, Managing Director, Colin Jacobs, explores the world of digital-only…
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If you’ve been following our blog for a while, you’ll remember when we wrote this post – the overarching tone of voice was “Gah, FINALLY, LinkedIn!!!” Given that almost every real-life event in 2020 has been cancelled or moved to online (thanks for nothing, Mr C. Ovid!), we aren’t the only ones who were keen…
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Ready, set, #SocialSnapshot. It’s that time of the week again, and the newest roundup of social media updates does not disappoint. The first thing on our watch list is the newly-launched LinkedIn Stories. Marketers and professionals will now have the opportunity the share images and short videos with their audiences. We’d recommend jumping on this…
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Social media reactions have become a staple across all platforms, as a new way to engage with content from brands and friends. These reactions give better context to how you feel about the content and a deeper understanding of what works and what doesn’t work. Gone are the days you could only just like a…
Read MoreSometimes it can be hard to stay up to date with the ever-changing world of social media! Stick with us as we take you through our weekly roundup of everything you need to know… WordPress turns blogs into Twitter threads WordPress has released a new function that allows users to turn their blog posts into…
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While there’s always more to learn about the largest social media channels that we’re pretty familiar with when is the last time you checked out what was happening on some of the smaller, or more niche channels? If you fancy watching our latest Serious Social about these three, dig in here on YouTube. TikTok Narrowly…
Read MoreCross-app communication, Instagram’s 10th birthday and Facebook’s new Groups feature – it’s been a busy week, so let’s dig in today’s Social Snapshot: Facebook introduces cross-app communication between Messenger and Instagram Facebook announced it will begin rolling out new functionality, allowing Instagram and Messenger users to communicate across apps, in addition to bringing a…
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Entrepreneurs rightly state that employees are our biggest and most valuable resource. Yet many businesses are not unlocking the potent potential presented by social media. As business leaders start to scale the upper echelons of industry, they understand the importance of having an inside-out voice. Thought leadership or opinion piece opportunities are more eagerly grasped…
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