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The Future of In-Video Advertising on Social

The paid advertising landscape is changing and this time it’s all about video. Two big announcements have rocked the video world… Facebook is introducing mid-roll video ads Youtube is scrapping 30 sec pre-roll video ads in favour of 6 sec – 20 sec. It’s clear to see that Facebook is ramping up its efforts to…

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It really is the year of video

Everywhere that you look right now there is video. Everyone is talking about video, every platform is competing to own video, new video formats are being created and developed for social channels and brands are all trying to use video in new and innovative ways. Basically, if video is not part of your marketing plan…

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Video in demand

  Video is racing ahead of any other medium on the web. It’s capability to lead on engagement and shareability is undeniable. Web consumers are eating up video at a rate that is literally shifting mainstream provision from larger production channels. On demand services like Netflix are clearly challenging the convention of more traditional providers…

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