The long and short of it 

Last week saw the launch of our Technology CMO Outlook Report. Alongside Copy House, we put the flesh on the bones of the normal benchmark reports and brought to you in-depth interviews from the CMOs of some of the biggest names in tech. On Friday, we were live with Kathryn Strachan, revealing some of the…

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210611_The Long and Short of it

Episode 58: Serious Social – The long and the short of it

  Ep 58: Serious Social – The long and the short of it To celebrate the launch of our Technology CMO outlook report, Katy Howell joins forces with co-author, Kathryn Strachan, MD at Copy House, to share highlights from interviews with technology marketers and talk about some of the trends, tactics and plans from brands…

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How Facebook is literally trying to read your mind

Black Mirror – but IRL. That’s what comes to mind with news of Facebook’s partnership with a University of California San Francisco study with the intent of giving people with serious brain injuries the opportunity to type words using a brain-computer input mode. The research, which works to map the electrical pulses from neurons that…

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Booking dinner, with a side order of social media

Ok! I’m going to share with you all what I honestly believe the power, potential and future social media could be (but you’ve got to promise that you’ll continue reading- as what I am about to say is a little “out there”). Social media has the power to change how we do “everyday” activities and…

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BlackBerry takes wraps off its tablet

The much rumoured “BlackPad” has been revealed. Last night at the company’s developer conference CEO Mike Lazarides introduced its Apple iPad rival. We know little more than the tech specs right now but the preview video looks pretty cool. Price? Well that is mooted by the guys at PR News to be double an iPad, estimated to…

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immediate future launches new Twitter stream

Hopefully you follow a few of the members of the immediate future team who have their own personal Twitter feeds, but for the first time we’ve set up an official company presence: Tweets by iftweeter If you’re on Twitter, wander over and check it out. What can you expect from the feed? News and views…

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