Another week has passed and it’s time for a new Social Snapshot. We know it can be hard to stay up to date with the social media news popping up every day. But don’t worry, we’ve got you covered. Have a look at the latest happenings in the world of social media: Instagram expands…
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Okay, okay, we get it. It’s good to take inspiration from things that are working, but clearly, these things aren’t working for others as well as they are for TikTok. In this new instalment of “what else can we be INSPIRED from by TikTok” Instagram is now looking to change up how…
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Employee advocacy has moved centre stage in social marketing. It is accelerating as a program, pushing out its messaging in all new ways and putting employees at the forefront of business promotions and campaigns. What is driving this rapid increase in employee advocacy across social media, and what can we learn from it? That’s what…
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As of the beginning of July 2021, TikTok has had over 2.6 billion downloads worldwide and sees almost 700 million monthly active users (many IFers included!) So, it’s a no brainer that brands want to jump on the bandwagon. But, like every social media platform, sometimes it works and sometimes it doesn’t. Brands need to…
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Ep 64: Serious Social – Succeed on TikTok with the IFers With over 2.6 billion downloads worldwide, TikTok has fast become the social media platform to be. But should brands be on there? And how do you achieve success? In this episode of Serious Social, Sophie Shaw and Belle Lawrence outline best practice tips…
Read MoreAnother week, another Social Snapshot! It can be hard to stay up to date with the social media news popping up every day. But don’t worry, we’ve got you covered. Have a look at the latest happenings in the world of social media with our social snapshot 👇 Twitter experiments with a new layout…
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With social media companies all seeming to blend into one nowadays, it’s interesting to note the companies who know things aren’t working and can pull the plug before any more time and resources are spent on them… Yes, we are talking about you @Twitter. Now, this is no disrespect to Twitter as they…
Read MoreWe know it can be hard to stay up to date with the social media news popping up every day. But don’t worry, we’ve got you covered. Have a look at the latest happening in the world of social media through our social snapshot: Facebook adds new tools for groups, including ‘Expert’ badges Facebook…
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With just two exceptions, TikTok has held the lead as the most downloaded app for the past 18 months. Its growth has been meteoric and undeterred despite content concerns, data safety issues and other fun controversies. The other important aspect to note is that these downloads are likely from primarily new users, as TikTok is…
Read MoreIt’s that time of the week again – time for your social snapshot! We’ve got a round-up for all of the latest happenings on social media. So, sit back, enjoy, and take it all in! TikTok adds new “Shoutouts” option Do you want a personal message from your favourite creator or celebrity? Now you…
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