SCL04_Blog-Square-2020

TikTok: socially distant yet bridging the gap

Let’s get something straight. I am not and haven’t been a teenager in a LONG time. So if you think my foray into TikTok indicates poor judgement, you’re probably right (face-palm). Writing this post, I find I’m conversing with myself, debating the ethics of meddling in social platforms traditionally geared at younglings, which I cannot…

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RP-09-blog-Square

5 strange social media trends from 2015

With 2015 drawing to a close, there will no doubt be many articles over the next few weeks covering the biggest digital trends of 2015 and making bold predictions for what lies ahead. Before all of this happens though, we thought it would be appropriate to take a look at the strangest and wackiest social…

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Christmas in July

  No, this isn’t another blog about Amazon’s Prime Day. Nor is it a battle-cry for us all to dress in red suits and feast on plates of Turkey during the height of summer. I’m exploring why the brands who have Christmas ‘locked down’ in July, thrive in H2. The banking crisis of 2008 forced…

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Food for thought!

Food for thought!

If you read my last blog post then you would have seen that I came to the conclusion that it is next to impossible to predict the future of social media. This has got me thinking about the aspects of social media that we take for granted, everyday things that people do on social media…

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Predicting future search trends: Ninjas Vs Cheese

Last week Google quietly added an interesting new feature to its Insights for Search tool, predictions of future search trends. If you don’t already use Insights, you should, it’s a useful tool for monitoring search trends in order to get a good picture of how consumer interest in specific brands and topics rises and falls…

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