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The new ubiquity of Twitter Blue Ticks

Aaahh, the coveted Twitter Blue Tick. Once a symbol of status and prestige, the Blue Tick signified that you had made it in social. The Twitter Gods had deemed your account worthy of the highest validation. To put it into perspective, of the 310 million monthly active users on Twitter, only 187 000 have verified profiles.…

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You walk the walk so why not talk the Twitter talk?

Sharing your thoughts and expertise can go along way with driving conversation and proving you’re a valuable Twitter contact. Twitter chats may seem like the last thing on your to do list but it’s worth the time and tweets. Answering industry leading conversations and networking with like-minded professionals can set your notifications alight. Start small…

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What does Twitter’s new character limit mean for brands?

Looks like the social media heavens have finally heard our prayers. Twitter is making a major shift in how it counts characters in tweets, giving us more freedom to post longer messages. Posting a photo and shortened link leaves you with 93 characters to play with. The combination of hashtags and emojis doesn’t give brands…

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Twitter DM Update: Join The Dark Side

  Private messaging has been on the rise for a while. With the continuous growth and success of apps like Snapchat or WhatsApp (that recently added end-to-end encryption), it’s no surprise others have been trying to play catch-up. One of the platforms that is trying to improve its private messaging options is Twitter that has just released a…

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Everyone is talking about moments…literally

  Everywhere you go right now the digital marketing world is talking about ‘moments’… Google have their ‘micro-moments’ story, brands are high-jacking moments everywhere to meet their marketing objectives and reach relevant audiences, heck, Twitter even added a new section to the platform called moments – and let’s face it: if Twitter hadn’t jumped on…

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The unfortunate impact of the new Twitter timeline

You may or may not have noticed, but your Twitter timeline has changed – it will no longer automatically show Tweets in chronological order. We know Twitter users don’t like change, and with a raft of changes announced in the past few months and weeks, including the furore around #Twitter10k, the drop in share price,…

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3 Ways How To Make Your Content Strategy Evergreen

Don’t you love when you finally have a grasp on something only for it to change instantly? Both Twitter and Facebook have announced major changes coming to their platform. Both of them have one thing in common: the focus on bringing value to their customers. In other words, people will see posts from brands or…

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Get the inside scoop on Twitter’s plans for 2016

A colleague and I recently had the pleasure of joining the fab team at Twitter HQ for their ‘Plan for 2016’ agency talk. It was an informative session, involving a large handful of top UK social media agencies revealing extensive insight into how 2015 played out, and upcoming plans and features for the platform in 2016 (follow all the highlights on Twitter via #planfor2016). immediate future usually protests a solid support for…

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Is Twitter doomed?

Firstly, I want to start by saying….I hope this is not the beginning of the end! I, for one, love Twitter and hope it is here to stay. However, it is hard to ignore the ongoing share drops, negative news coverage and acquisition rumours. As the mainstream press reported Twitter’s share price down 38%  since…

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