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Don’t get your pixels in a twist

Do you know enough about tracking users engaging with your social media activity? Without a tracking pixel implemented on a website, you cannot retarget users who land on your site, create website user lookalike audiences or exclude users who have already visited/converted within a campaign – it means that your paid campaigns, at least, will…

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Twitter gets chattier and Facebook cuts out FOMO

It goes without saying, (but I’m going to say it anyway) social media is a place for conversation. It’s a place for brands to start conversations and join them too. Marketers will be pleased to learn of a couple of updates to Twitter and Facebook that make it easier for users to get engaged with…

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Take a few Moments on Twitter 🕑

Twitter used to be the place for short, snappy messages. It still is, to some degree, but in the industry landscape where storytelling is everything, it’s getting more and more difficult to tell story, or even parts of your story in one Tweet. Twitter Moments allow you to create and curate those longer-form pieces of…

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Snapchat fights back… a bit late

  The strenuous competition between Snapchat and Instagram/Facebook goes on. Last year we saw Snapchat’s fortune decrease following the launch of the IPO at the beginning of March. Source: Google   The profit decline can be blamed on a mix of overpromising and underdelivering in terms of customer growth, but also on Snapchat’s incapacity to…

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Twitter Media has arrived

Twitter has launched Twitter Media, a place for media publishers and organisations to get the most out of the platform. The new site showcases helpful resources which explain how to use Twitter’s many features and case studies to illustrate the efficacy of their tools. Not only aimed at social media specialists, the platform is also…

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What you need to know: Twitter’s Q1 Earnings

In this week’s Serious Social, we’re bringing you a roundup of Twitter’s Q1 results, released on the 25th of April. It was a successful quarter for Twitter and results were better than expected. They were pleased with their revenue growth acceleration, profitability and audience growth, but what contributed to these positive results, and what does…

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Twitter has got its (Advertising) swagger back

  The past few years have been a roller-coaster ride for Twitter. Success stories broadcasting their flotation and rise to $69 a share (in January 2014) were followed by column inches informing us of declining revenues, their share price crashing to $14 (in May 2016), ensuing staff cutbacks and comprehensive restructuring of their advertising proposition.…

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