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Social Posting Guide: Infographic

Social channels are constantly evolving and keeping up to date with the optimum way to use each one can be a big task, so immediate future have made this handy guide to optimising your social content to the channel of your choice. Statistics have shown that the impact on the success of your campaign is…

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Terrorism and Social Media

Terrorism and Social Media

This week has seen two horrifying terrorist attacks, the Lindt Café Siege in Sydney and the Peshawar School Attack, both resulting in tragic loss of life and inspiring heartfelt online responses in the form of the hashtags #ILLRIDEWITHYOU and #IndiaWithPakistan Monday saw Sydney struck by terror when at 9:45am a gunman walked into the Lindt…

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Nestle’s #lastrolo campaign – a missed opportunity?

Nestle relaunched the Rolo online brand earlier in October with the classic strapline ‘Do you love anyone enough to give them your last Rolo?’ via a series of five videos, and the immediate reaction has been largely positive. They’ve racked up over 180,000 views on YouTube in just over two weeks, which is testament to…

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Twitter and the bug bounty hunters

Unless you live under a rock, you will by now have read about the scandal over the unfortunate (some may argue not so unfortunate!) release of those explicit celebrity pictures leaked all over the internet – ostensibly taken by infiltrating the iCloud accounts of the rich and famous. And the timing could not have been…

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Dont panic

Crisis management at its yummiest!

Ever since my first day here at immediate future I have taken a real interest in social media crisis management. It was my first social media project and I really enjoyed researching and reading about crisis management cases. I discovered many different success stories and found an array of horror stories. Over the last year…

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