Thought leaders and Bloggers of the World Unite!

When people think of paid advertising in social media they usually think of platforms like Twitter, Facebook or LinkedIn. Nothing wrong with that. They have hundreds of millions of users. But how about blog sites? Already blog sites offer thought-provoking and eye-catching content, and the likes of leading blog site WordPress offer advertising on hosted…

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Governments open up with social media

Governments, not always naturals for open government and publicity, are hoovering up opportunities to develop their cyber presence via social media. Perhaps in defiance of what we recently discussed in this blog on a retreat among UK investor relations professionals, both private sector boardrooms and governments are starting to see social media as necessary, rather…

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Twitter hatches messenger platform

The micro-blogging site Twitter recently dropped its 140-character limit from direct messages, in what less-is-more puritan fans saw as infidelity to its one-liner ethos. Already struggling as a loss-making social media platform, with fears for its sustainability, Twitter has braved the raised eyebrows and thinks it is onto a crucial positive with the move. Ever…

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What should your brand be tweeting?

Do you wake up in the morning and look forward to tweets from brands? Me neither. If someone decides to follow your company, it’s a massive deal. They’re allowing you to enter a news feed most likely to be populated by family, friends and colleagues. The opportunity to deliver the value they expect is often…

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Big “Buy Button” Bonanza

The oldest enemy of e-commerce has always been customer drop-off, losing potential customers during various points in your purchase funnel as they slip through the gaps in your carefully crafted user journey. It often left us feeling like Wile E. Coyote trying to catch Roadrunner. In-app commerce could be the end of all that. Since…

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What is Project Lightning?

Recently there has been a lot of talk about Twitter’s supposedly secret upcoming feature, Project Lightning, and it’s easy to see why. What we do know is that it will curate and display events-based content in rich feeds which will be visible whether the user is logged into Twitter or not. The feature will be…

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The emoji: a digital communication revolution

As hieroglyphics proved an effective form of communication for the ancient Egyptians, has the emoji, the digital hieroglyphic, revolutionised modern day communication in the same way? According to research conducted by TalkTalk Mobile, a phenomenal 80% of Brits are using emojis to communicate, there is even an entire social network Emojli, that allows users to…

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Cashtags in a bit of a hash?

Anyone who uses Twitter will know there are several keystrokes that can spice up the reading experience, and most importantly, add value. Handles (@) identify individuals or their companies on the micro-blogging site, and hashtags (#) provide a topical marker or context, allowing readers to discover more content on a subject that interests them, while…

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Future-proofing Twitter

Twitter has been getting a lot of column inches recently for all the wrong reasons. For starters, though it launched officially in 2006, the company has yet to turn a profit. In 2014 it reported a pre-tax loss of £372m, despite raking in £908m worth of revenue. Since the company posted weaker-than-expected quarterly financial results…

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True Relevance – The Basics of Data Driven Twitter Targeting

As more marketers are taking innovative steps toward reaching their target audiences on digital channels, it is becoming even more important for the messages they are pushing to be as relevant as possible. The most effective way to gain relevance like this is to use the digital data at your disposal. It’s never been easier to use simple types of data…

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