Which Social Media Metrics Should I Monitor?

With such a large number of analytical tools for social media, it is understandable that you may feel overwhelmed with all of the data that is available. However, with some simple steps, you’ll be analysing the success of your social media campaigns in no time: There are so many statistics, which ones are relevant to…

Read More

And the winner is… #6SecFilms

Six weeks ago The Tribeca Film Festival challenged budding film makers to push Twitter’s Vine app to the limit and create a six-second looping film. Tips to budding Vine makers included telling a story with a beginning, middle, and end whilst embracing Vine’s features such as looping and time manipulation. The judges chose their favourites…

Read More

3 reasons to think before you retweet

The disclosure of confidential information is widely considered to be the biggest risk of using social media. In fact, our research into social media and the law detailed how 3 out of 5 companies are not confident that sensitive or confidential information is protected on social platforms. But UK businesses have good reason to be…

Read More

Implications of Associated Press Twitter hack

The Twitterverse has witnessed yet another case of Twitter hack. This time the victim is the Associated Press, with hackers tweeting about an attack to the White House and Barack Obama being injured! It took 5 minutes for the post to be retweeted over 4,000 times and favourited by over 250 people (hopefully, realising it…

Read More

How to use hashtags on Google+, Twitter and LinkedIn

Hashtags have become the standard way to label social media posts, not only on Twitter but also on Google+ and increasingly on LinkedIn. Monitoring hashtags is an easy way to spot a social media trend and to respond accordingly. However, it is rather unclear what kind of hashtags tend to trend on these three major…

Read More

Google Plus – where is the value?

After casting my eye on the infographic below there was one particular statement that caught my attention… Google+ pages appear in search results for 30% of brand terms searches for  brands with G+ pages (up 5% from Feb 2012) In a bid to do some quick and dirty bit of research into this theory, I…

Read More

7 brands and their Instagrams

With the high profile acquisition of Instagram by Facebook for $1bn there is a lot of speculation about Facebook’s plans for the photo editing/sharing mobile app. CNET and the Guardian’s coverage of the takeover are the most comprehensive CNET – Why Instagram just made the lives of Facebook’s IPO bankers a lot easier Guardian –…

Read More

Listen and learn: how to rise above a social customer crisis

With an increasing number of consumers – and particularly those under the age of 25 –  expecting customer service through social media channels, brands have a new and highly visible opportunity to turn negative sentiment into public and positive advocacy. Successful social customer service, however, treads a fine line; if the brand takes too long,…

Read More

Three considerations before exploring social customer service

A few weeks ago Econsultancy reported that just 11% of retailers use social media channels to respond to customers; while 81% of businesses use the channels for marketing purposes. Pair this with the fact that 46% of consumers expect great customer service online, not to mention 78% of consumers as reported by Parature, believe social media will…

Read More