Real-time touches down at the Super Bowl

Few events in the sporting calendar command as much media coverage or social chatter as the US Super Bowl. Last year, French data intelligence company, Semiocast, reported that the American football championship was the focus of 4.5 million tweets, driving a 25% increase in global tweets during Super Bowl Sunday, while The Huffington Post reports…

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Five useful content planning tools

For years, content strategists have been hiding in the wings, quietly coordinating the show, while the social media rock stars take centre stage. Not anymore. A media frenzy surrounding the information overload debate, combined with the growing impact of social search, mean that the need for sophisticated content planning is no longer a nice-to-have. With…

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The Three R’s of Facebook Moderation

Creating a branded Facebook page can be daunting for any business; doing so without a robust moderation policy in place can be disastrous. A branded Facebook page can be an open-invitation for foul-mouthed detractors to fill the page with expletives and abuse. Perhaps less obvious are the implications of a well-meaning, but misguided employee jumping…

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Twitter bios – nominate the worst of 2011

Are you, like us, constantly astounded by what people say in their Twitter biography? You know what I mean – they range from the sublime to the ridiculous, from the disingenuous to the hilarious. Well, as Twitter continues to grow we can only expect more of these bizarre and shameless 160 character profiles. So let’s…

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