Social engagement is not just for Christmas

This year, it seems Christmas is truly social. And for many brands social media marketing is definitely playing a big role in the festive push to consumers. M&S and John Lewis are integrating TV with their social media efforts, whilst Argos is pushing out a Facebook wish list.  Even Angry Birds is jingling with their…

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All I want for Xmas is my two favourite blogs

It’s that time of year again: lists, retrospectives, best ofs, highs and lows. Take twelve months of experience and package it up into a pithy blog post or a commemorative special issue. I am, frankly, powerless to resist. My list of the top ten albums of 2010 has been under construction for quite some time…

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Great e-commerce product pages; how social are they?

Recently, Econsultancy published a piece on ten great e-commerce product pages. Following our research into the social shopping explosion we wanted to find out exactly how ‘social’ some of these retailers are. All of which will be popular destinations for consumers this Christmas. We’ve judged these ground-breaking online retailers on the following criteria: • Do…

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Stuart Baggs – your brand is out of control

I’m not claiming to have come up with the notion that your customers write your brand and your employees write your company culture, but it’s one I keep coming back to. If the brand is a promise – setting the expectation of an experience – then to be fulfilled, someone needs to experience it. It…

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What’s all this chatter about a #royalwedding?

We at immediate future feel it’s only right to flag Will and Kate’s wedding engagement this week. Over the past couple of days #royalwedding has been the number one trending topic on Twitter, followed by Kate Middleton at number two and Prince William at number three. As the news was announced earlier this week BlogPulse…

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Social Media vs Simon Cowell

Love it or hate it, the X Factor has taken to our screens again and the hype around the show is even bigger than ever.  From now until Christmas, the British public (willingly or forced) eat, sleep and breathe the X Factor as it not only dominates our TV screens, radios, print press, but now…

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