So apparently PR is the 2nd most stressful career

  So you may have seen a report on Twitter doing the rounds, that details the most stressful careers in the US. Now as a PR I don’t mind brand developed reports, as long as they are impartial, well researched and provide clarity about how they arrived at their conclusions. I’ve done a few myself…

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Philosophy is to social media as fish is to bicycle

  What do ancient philosophy and social media have in common? Well, let’s see. In a possible world in which Aristotle transcends time to come face-to-face with the social team at Facebook HQ; he stands there in his toga and sandals and asks everyone to stop rushing around and sit cross-legged on the floor for…

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Where’s your +1 for the Google search party?

You may have seen news of Google’s latest attempt to introduce social recommendations to its platform. +1  (US only service at the moment) allows people to up vote any website they like; this can then be seen by their social connections on Google in much the same fashion as you might like a friend’s post…

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Is YouTube drafting in Twitter?

This week, YouTube reported the acquisition of movie recommendation engine, fflick, a service that streamed film mentions from Twitter to show users their friends’ tweeted reviews, as well as an indication of the sentiment around the film. Whilst there’s not enough information, at the moment, to see how this acquisition will pan out; it is…

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Social media and TV – not as united as first thought?

Last week I blogged about the convergence of social media and TV and this week news from SideReel shows the convergence isn’t as great as we first thought! SideReel, the largest independent TV destination on the web, has produced this infographic of the findings of the survey. Interestingly, SideReel found that only 10 percent of…

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Tweeting about TV

Some of us at IF towers are self-confessed ‘Gleeks’ so we were ecstatic when the new series started last week on E4 and annoyed the haters in the office by talking about it. But it looks like we aren’t the only ones who love a bit of Glee gossiping. The Twitterverse is filled with chatter…

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My social media journey of discovery

By Kate Eglinton Last summer whilst researching graduate positions in communications and public relations, I was drawn in by the social media buzz that has taken the PR industry by storm in recent years.  Social media seemed to be big business. With my curiosity piqued and a brand new Twitter profile, I decided to take…

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Social engagement is not just for Christmas

This year, it seems Christmas is truly social. And for many brands social media marketing is definitely playing a big role in the festive push to consumers. M&S and John Lewis are integrating TV with their social media efforts, whilst Argos is pushing out a Facebook wish list.  Even Angry Birds is jingling with their…

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