Google News and Sharing – is social search the future?

Earlier this week Google added a subtle, but interesting addition to its search function. For some search terms, news results are now displaying a ‘shared by’ number alongside the link. For the searches I’ve tried so far, these ‘shares’ only relate to Twitter but I’ve seen other people comment that it displays Facebook too. Here’s a…

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Wayne Rooney and social media – we love a bit of Twossip

Another weekend, another football sex scandal splashed all over the front of the Sunday tabloids. This time it’s the turn of Wayne Rooney who allegedly paid for sex with a prostitute whilst his wife Coleen was pregnant. Whatever the truth behind the allegations, the social media world has been revelling in the news since it first…

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Ping me…?

Yesterday Apple launched their first social network, Ping. Less than 24 hours later this new platform has received extremely mixed reviews and users are already highlighting issues with the system. With numerous social networking sites already established, and platforms such as Facebook and Twitter dominating the arena, where does Ping fit in? Embedded in the…

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Katy’s cotton candy PR

Things are going great for Katy Perry as of late and with more than 3.5 million followers on Twitter, the ‘California girl’ isn’t afraid of using a little social media to create some online buzz around her new album, Teenage Dream. Record label Capitol came up with a cool little PR stunt to get fans gossiping about…

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New ASA digital remit leaves too many questions unanswered

The extension of the ASA’s CAP code to cover digital marketing communications – both on brand’s own websites, but also through social media, has been driven by a need to close the gap related to companies’ claims online, in particular to regulate marketing to children. There is no doubt that regulation is essential to protect…

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We’re living in a virtual world

If you’re living in the UK like the team at immediate future, you’ll no doubt be enjoying a bit of classic British summertime – it’s August, and you need a coat, scarf and wellies to go anywhere. It’s frankly rubbish outside, so why not stay in and get everything you need from the online world?…

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