Who will follow Fast Follow?

Earlier this week Twitter announced a new feature for US mobile users, ‘Fast Follow.’ Twitter’s blog gives all the details but to summarise in a nutshell, Fast Follow will allow anyone to sign up to receive Twitter alerts via mobile SMS. Clearly aimed at passive users, Fast Follow is an interesting addition to Twitter’s portfolio…

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Social media in a league of its own

With a new football season underway and an eagerly anticipated Premier League campaign due to start this weekend, I’ve been considering my consumption of the global game recently and how it’s changed.  Not just for individuals, but for brands as well. Everyone knows football is big business with dedicated, die-hard fans.  So social media provides…

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Tumblr’ing into the top spot?

With Facebook having just announced it recently hit the half billion user mark and with Twitter declaring this week that it received its 20 billionth tweet, it’s hard to comprehend that there may be another phenomenon biting at the heels of the giants of social media. Over recent years we have seen other contenders try,…

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Getting emotional about social networking

For years we’ve been told that the internet and new technology is stopping traditional face to face communication. Parents have been warned that if their kids spend too much time surfing the net and chatting on social networking sites they’ll become void of emotion. But new research by Dr. Paul J. Zak and Adam Penenberg,…

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Social media gives sport invaluable link to fans

We are in the midst of the 2010 Tour de France and the race has come down to just two riders. Andy Schleck is just eight seconds behind “Berty the Accountant” (Alberto Contador) as Ned Boulting and Matt Rendal call him on their Real Peloton podcasts. It has been an amazing spectacle, cobbles, crashes, tears…

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‘The Spending Challenge’ – a lesson in moderation?

I recently attended a WOM UK briefing run by Reed Smith on the subject of ‘the benefits and legal risks of Word of Mouth Marketing in Social Media.’ One of the subjects touched upon was moderation; when inviting comment from the public, how much responsibility does the publisher have for the content that’s uploaded to…

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It’s good to talk!

In this day and age of social networking, many PRs are now beginning to rely too heavily on email and instant messenger to sell-in their stories to the media. Gone are the days of the telephone and the hour long lunch briefing. Now it seems, we are becoming guilty of broadcasting our messages through round-robin…

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Chatroulette – a step too far?

As we all know, for some time now, media-savvy companies have been taking full advantage of YouTube, Facebook and Twitter, for a combination of brand-building, direct sales, customer service and PR. This has left us all wondering what will be the next big ‘thing’.   Could it be the controversial Chatroulette? For those of you…

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