Natural disasters, the natural ground for social media

The latest volcanic eruption in Iceland has had a dramatic effect on many more millions of people than could have been imagined. As one person commented on Twitter this morning, interesting to see the hand of God can still command such control over us mere humans – or something like that. It is a time…

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Customer service boldly going where competitors dare not go

Recent message exchanges with a major mobile phone company have made me think about the role Twitter plays in establishing, building and maintaining customer relationships. Such a short message by nature needs to be succinct and to the point, not something that the majority of big companies have managed in their comms for many years.…

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Twitter Spam

Twitter‘s habit of falling foul to phishing attacks may have come to an end this week as the company announced that it’s stepping up its efforts to eliminate malicious attacks with some new features, described as being able to “detect, intercept, and prevent the spread of bad links before they reach an intended victim.” According…

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Social networks getting Blippy?

You may have heard about the new US start-up that’s been making the headlines recently. Of course, it’s yet another social network. But this is a social network with a very different twist. Backed by a Twitter co-founder, the site is called Blippy. Much of the design, functionality and user experience mirrors Twitter. It requires…

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Social Media – a reliable source for journalists?

This week the Guardian online posted a blog on the rise of social media as a relevant source of information for journalists, as revealed by a recent US survey which claimed that 56% of reporters view it as an important tool for producing stories. The research carried out by Cision and The George Washington University,…

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Too many social media cooks?

The new Buzz module will allow all 176 million users of Google’s Gmail service to see their friends’ live status updates, and share photos and videos. Sound familiar? Been there, done that, got the Facebook/Twitter account already? With social media success stories like Facebook claiming 400 million active users and Twitter recently reaching 75 million users,…

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Rise of the iMPs

With Obama’s ‘masterful use of social media’ and the tweets of his 3 million Twitter fans sealing the election of the Democrats’ golden ticket, can our politicians and parties emulate this success and seduce the online masses and turn them into advocates? There’ll be new blood on the hustings. According to Home Office sources, 134…

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Retweet and Win…

I’ve always been intrigued by the use of competitions as a PR tool. How effective are they in reaching the right people for your brand, and do people take notice of much else other than the prize on offer? With this in mind, I wanted to look at Twitter and how it’s currently being used…

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