Retweet and Win…

I’ve always been intrigued by the use of competitions as a PR tool. How effective are they in reaching the right people for your brand, and do people take notice of much else other than the prize on offer? With this in mind, I wanted to look at Twitter and how it’s currently being used…

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An action plan for PR and marketing on Twitter

There’s been a huge amount of discussion about how Twitter can be used most effectively for online PR and marketing, and there’s no shortage of interest in the subject since the mainstream media became obsessed with the platform. The only problem is that most of the current analysis is either lofty strategic level stuff, or…

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