Valentine’s data crunch: the social low-down on this year’s trends

The most romantic week of the year is upon us once again.

The cards are stocked, the roses reduced and the restaurants ready for their annual influx of covers.

But what can the world of social tell us about Valentine’s Day in 2013. Is this a year of carefree romance or seasoned frugality? Champers or chocolates? And cheap frills or luxury lace?

A quick and dirty dive into Topsy’s Social Analytics offers a glimpse into the answer.


#Valentines data crunching: Intimate dinners trumped romantic, Valentines weekends away


#Valentines data crunching: slap-up meals 13% more popular than cooking at home


#Valentines data crunching: old fashioned flowers still 45% more popular than chocolates and fizz


#Valentines data crunching: Ann Summers beats Agent Provocateur in battle of the briefs

Data courtesy of:

Topsy Social Analytics, measuring keyword mentions on Twitter between February 6 – 13th 2013
Image courtesy of:

Wikimedia Commons, Tree decorated for Valentine’s Day in San Diego, California, by Johntex under a  GNU Free Documentation License

Latest Posts

FMCG brands don’t need more hacks. They need to understand the behaviour behind the feed. This is my particular bugbear right now. The algorithm is only useful when you understand the people behind the signals.  We get endless tips about timing, hooks, formats, posting frequency and “what the algorithm wants”,…
Read More
Pinterest has announced a major update to the way its advertising system works, helping businesses show more relevant ads to users at the right time. The platform has improved its ad-serving model so it can now combine a user’s previous online activity with what they are currently…
Read More
If you work with motion, animation, or graphic design, or you just love watching how visual ideas are made, 2026’s calendar is looking pretty lively. Below are the events that I’d actually recommend checking out: the festivals, screenings, and niche gatherings where you’ll learn something useful and meet the kinds…
Read More