Vine grows to overshadow Instagram

July 4, 2013

The battle between Vine and Instagram for video sharing supremacy is heating up with Vine upping the ante with brand new updates. Yesterday, Twitter’s mobile video service announced that it had gained several new features designed to make the user experience smoother.

The update is the biggest in the app’s history with improvements to the following areas:

Camera

A grid to make creating shots easier
A “ghost” mode, which shows people where they stopped recording last by overlaying a faded version of the previously recorded shot onto the frame

Search

Vine has introduced 15 different genres, such as comedy, cats (yes seriously!), music, and nature to make searching for videos simpler
They have also introduced an “On the Rise” category, which allows you to check out people who are gaining popularity on Vine

Sharing

The biggest update is the new functionality to “Re-vine” videos, allowing Vine users to share videos in their feed to their own set of followers
Vine has now provided the option to allow your video to be seen by only people who users select to see

This new update comes within a few weeks of Instagram unveiling their video sharing functionality. Instagram’s video length is 15 seconds, with the ability to put coloured filters on the video as well as the ability to delete your last clip. However, the new updates show that Vine are more than ready to meet and compete with the supposed threat of video on Instagram!

Image courtesy Esther Vargas Vine, Twitter Flickr under a Creative Commons Attribution-NoDerivs 2.0 Generic license

Latest Posts

Design and disability are so often discussed in terms of basic “accommodation” and “access,” yet my visit to the V&A’s Design and Disability exhibition completely shifted that perspective. Rather than framing disability as an issue to be fixed, the exhibition presents it as a culture, a rich set of identities, and a radical design force shaping practice from the 1940s right up to today.

Lurkers are your biggest audience and they’re deciding in silence. They watch in feeds, sanity-check you in comments, communities and reviews, then repeat whatever proof is easiest to quote internally. That’s why social feels harder, it’s no longer a click machine, it’s an answer surface. Ofcom shows AI summaries are now common in search results, and YouTube remains the UK’s biggest social utility by reach and time spent. If your story is inconsistent, your evidence is scattered, or your customer proof is buried, lurkers can’t do the job of trusting you for you.

Pinterest has rolled out a brand-new Media Planner inside its advertising tools, and it’s designed to make planning and managing Pin campaigns a whole lot simpler. In short? It gives you a clearer view of what you’re running, who you’re targeting, and what results you can expect…