That’s a wrap!

December 22, 2022

Another year done! Where does the time go? What a year it has been in social media – controversial takeovers, algorithm changes galore and some new platforms entering the fray to challenge in the coming year? We’ll see…

As we wrap up the last few days of the year, we think it’s only best to remind everyone to spend as much time with friends and family and truly enjoy the holiday period.

For us here at IF, this means a lot of food and wine, but you do you!

As we look to what the new year can bring, we wish you all good fortune and health. We look forward to the amazing content we will produce and most of all we look forward to our continued work with many of you.

We will be taking a break from the 24th till the 3rd of January, so see you then with more thumb-stopping content and social media tips and tricks!

Latest Posts

TikTok has released its annual trend prediction report for marketers, designed to help brands understand where the platform – and its users – are heading next. If you’re trying to grow your presence or plan smarter content for the year ahead, it’s well worth…

2016 is when social stopped being “posts in a feed” and became a ranked system that decides what gets seen, shared, trusted. In 2026 that same logic sits everywhere, in-platform search, Google snippets, and AI overviews that summarise your brand before anyone clicks. Ofcom says around 30% of UK keyword searches now show AI overviews, and 53% of adults often see AI summaries. The uncomfortable truth is that buyers get a machine-written version of you, then sanity-check it with humans in DMs and group chats. Brands win when their claims are clear, proof is easy to find, and real people show up consistently.

AI is helping B2B organic content rebound on LinkedIn and Reddit, so SEO optimisation for posts has never been more important. We’ve got a playbook to help you get started on boosting that organic visibility on Google and LLMs. First things first – we do often preach here at Immediate…