That’s a wrap!

December 22, 2022

Another year done! Where does the time go? What a year it has been in social media – controversial takeovers, algorithm changes galore and some new platforms entering the fray to challenge in the coming year? We’ll see…

As we wrap up the last few days of the year, we think it’s only best to remind everyone to spend as much time with friends and family and truly enjoy the holiday period.

For us here at IF, this means a lot of food and wine, but you do you!

As we look to what the new year can bring, we wish you all good fortune and health. We look forward to the amazing content we will produce and most of all we look forward to our continued work with many of you.

We will be taking a break from the 24th till the 3rd of January, so see you then with more thumb-stopping content and social media tips and tricks!

Latest Posts

A high-ticket sports brand achieved approximately 6x ROAS. That is a fantastic paid social result. The real story is how it was achieved. For any DTC marketer, a 6x ROAS result commands attention. For a high-ticket sports brand, where purchase cycles are longer, consideration is higher and buyers are naturally…

In B2B social, employee advocacy should not be treated as a “nice to have”. It is one of the clearest opportunities for brands that want to build trust, extend reach, and create more meaningful conversations with the people they are trying to influence. When your people share content, algorithms push…

The social commerce system behind 6x ROAS A 6x ROAS on high-ticket sports equipment is an exceptional result. We saw this first-hand with Motocaddy, where a joined-up approach to social, paid activation and measurement delivered approximately 6x ROAS. With paid social ROAS for sporting goods brands often sitting between 2x…