That’s a wrap!

Another year done! Where does the time go? What a year it has been in social media – controversial takeovers, algorithm changes galore and some new platforms entering the fray to challenge in the coming year? We’ll see…

As we wrap up the last few days of the year, we think it’s only best to remind everyone to spend as much time with friends and family and truly enjoy the holiday period.

For us here at IF, this means a lot of food and wine, but you do you! 

As we look to what the new year can bring, we wish you all good fortune and health. We look forward to the amazing content we will produce and most of all we look forward to our continued work with many of you.

We will be taking a break from the 24th till the 3rd of January, so see you then with more thumb-stopping content and social media tips and tricks!

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Meta has started rolling ads into Threads timelines globally from late January 2026. That’s the moment Threads stops being a side app and becomes a paid, recommendation-led public square. Threads has passed 400 million monthly active users, and Meta has put daily actives at around 150 million. The strategic implication for B2C and B2B is the same; distribution gets easier to buy, credibility gets harder to earn. Threads rewards coherence in public conversation, how you answer, how you sound, how specific you are. Treat it as a trust surface, because that’s where decisions get shaped now.
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