That’s a wrap!

December 22, 2022

Another year done! Where does the time go? What a year it has been in social media – controversial takeovers, algorithm changes galore and some new platforms entering the fray to challenge in the coming year? We’ll see…

As we wrap up the last few days of the year, we think it’s only best to remind everyone to spend as much time with friends and family and truly enjoy the holiday period.

For us here at IF, this means a lot of food and wine, but you do you!

As we look to what the new year can bring, we wish you all good fortune and health. We look forward to the amazing content we will produce and most of all we look forward to our continued work with many of you.

We will be taking a break from the 24th till the 3rd of January, so see you then with more thumb-stopping content and social media tips and tricks!

Latest Posts

The hidden AI layer between your brand and your buyers Every marketer I speak to is talking about how they use AI. Very few are talking about the AI they cannot see. While we are all busy playing with tools and prompts, LinkedIn, Meta, TikTok, YouTube, Reddit, X, Snapchat and…

Instagram has rolled out another exciting update, and this one is all about making Reels easier, smoother, and far more fun to create. Whether you use Reels for your business, personal brand, or simply to share moments with friends, these new camera improvements are designed to help…

How can CMOs stop Q4 paid social costs from spiralling? CMOs cannot change Q4 seasonality, but they can change how exposed they are to it. Instead of leaving all budget in live auctions when CPMs peak, use Meta’s Reservation buying to pre book key Q4 reach at fixed prices, then keep a smaller auction budget for agile tests and trading. Lock creative and plans earlier in the year, use Q2 and Q3 to find winning hooks and formats, and use AI to build CPM and ROAS scenarios. You turn Q4 from a chaotic bidding war into a planned portfolio with clear risk and upside.