The time of year has arrived where marketers and platform experts take a look back over the past 12 months and start making predictions for what’s to come. And although many of us are starting to wind down for our well-deserved Christmas break, these insight-filled blogs and guidelines are great to keep in your back pocket upon your return. To help you stay up to date, we’ve included them all in one place 👇
TikTok has shared its ‘Year on TikTok: Music 2020’, which includes a list of the top 10 trending songs used, as well the most popular genre and upcoming artists. From these insights, marketers gain a better understanding of the platform’s trends and the interests of its users.
“We at TikTok share our community’s passion for music and we’re dedicated to providing a platform where artists and fans can interact and thrive. It has been inspiring to watch our community bring new talent to the forefront, help send songs up the charts, and use music to create an oasis of joy during a trying time. We will continue to work hard to make TikTok a platform that supports artists and encourages musical engagement and discovery.” – Ole Obermann, Global Head of Music at TikTok.
At the beginning of December, we were graced with Facebook’s ‘Topic and Trends’ report that included insights into the leading discussions across Facebook AND Instagram this year, and how these discussions compared to 2019.
“This year’s report explores how the major changes of the last year have affected individuals and communities and how they have led people to embrace authentic connections, find creative solutions to everyday challenges and build skills to last a lifetime. We hope that marketers will use these insights to understand the people they serve and to connect meaningfully in the future.” – Facebook
Twitter’s #ThisHappened2020 report showcases the top tweets from the past 12 months, as well as the top trending TV shows, emojis, people and more! Although very much of the moment, the report provides great insight into how users around the world react to certain news and happenings.
“In the midst of everything that happened in the world this year, Twitter was the place where we came together to keep our sanity during quarantine, be forces of change, and yes, still jump in on the latest viral meme.” – Tracy McGraw, Global Head of Consumer Communications, Twitter
As always, marketing calendars such as the below from Linqia are released to get us prepared for the moments that will matter and ease us back into the world of work after the festive season!
By releasing these trend reports, marketers are given a greater insight into what content works, and sometimes doesn’t, preparing us all to tackle 2021 head-on and really smash social in the new year. If you’re interested to know what we think will matter next year, then catch up on our recent Serious Social podcasts. Or, as always, get in touch!