The art and science of copywriting 

Are you looking for a way to improve your copywriting? 

In this blog, we help you with everything you need to know about copywriting and how to create awesome copy to boost your rankings and satisfy your audience at the same time.

Let’s start with the basics – What is Copywriting?

Copywriting is writing for marketing or sales purposes. Any form of writing in which you are trying to entice the reader to take action – click, download, buy, contact etc. – could be considered copywriting.

Why Is Copywriting Important?

It’s much more than just writing the words, a copywriter is responsible for learning about the product or service that they’re promoting, researching the target audience and competitors and SEO (optimising copy for search engines) this, of course, depends on the type of copywriter that you are. 

But any copywriter should familiarise themselves with these things – SEO (basics), user experience and sales funnels. 

Copywriters typically create a variety of different deliverables depending on client needs, including:

Blog posts

Web pages 

Ebooks 

Ad copy

Social media content 

Website content 

Here are 10 tips to improve your content from Semrush 

Copywriting is a skill with amazing benefits for your company, it can differentiate you from the competition and win you more business.

Get in touch to learn more about what we can do for you.

Latest Posts

LinkedIn’s users are not your typical audience. Join us as we take a look into the psyche of the LinkedIn user and how your content needs to reflect it – doing so will lead to the most successful of campaigns, helping to fill the funnel and drive growth. Understanding the…
Read More
Social is increasingly about how content feels to the person on the other end (AKA Mood-based marketing). When you show up with a steady atmosphere (calm, confidence, small sparks of joy) people stick around and come back. And you can measure it properly: saves, meaningful comments, watch-time through key beats,…
Read More
Meta, the company behind Facebook, Instagram, and Threads, has announced a range of new advertising features during its annual Brand Building Summit. These updates are designed to give advertisers more ways to promote their products and services, particularly across Reels and Threads, as well as more control…
Read More